Marketing Coordinator , plot twist, actually likes

Welcome Home

Let us guess how your last few years have gone.

You are the reliable one. The person who just handles it. So everything lands on your desk: the email, the dashboard, the last-minute post, the thing nobody else wanted to own. You do it well. And the reward for doing it well is more of it.

Nobody asks your opinion. Nobody ever shows you whether any of it worked. And the work itself is selling something you do not really care about, in a place that calls itself a family right up until it is time to talk about pay or growth.

We are not going to do that to you.

Slovensky Divorce & Family Law exists to help good people tackle hard things. Our clients come to us during a divorce, a custody fight, the unraveling of a family. It is, for many of them, the worst stretch of their lives. Our entire mission is to be the most effective, best prepared family law advocates in Virginia, so that when someone is scared and overwhelmed, they land with a steady, capable team instead of a stranger who treats them like a case number.

Your job is to make sure the people who need that help can find us, and that the partners who send them our way feel genuinely valued. That is the work. It is marketing, and it is also a quiet form of helping.

If you have been waiting for a role where your skills connect to a real human outcome, pull up a chair.

• You are the one who naturally organizes the group chat, color-codes the spreadsheet nobody asked you to color-code, and feels a small, private joy when a process finally runs clean.
• You are not scared of the technical side. An SEO dashboard, a Word Press backend, a vendor who is behind schedule: you would rather own it than avoid it.
• You like being the person who connects the dots between the data, the campaign, and the vendor, and you sleep better as the owner than as a bystander.
• You are warm in person. You remember people's kids' names. You are the human a nervous referral partner actually wants to hear from.
• You like data, but not for the dashboard's sake. You like it because it tells you whether the thing you made helped anyone.
• You would rather have a clear framework and a real process than a blank page and a shrug. Give you the why and a finish line, and you will sprint.
• You finish what you start. Half-done projects haunt you a little.
• You have quietly outgrown your current role and you are ready for a place that grows with you instead of capping you.

You will be the internal owner of how this firm shows up in the world. Not the person who files tickets and waits for someone else to decide. The person who owns the outcome and makes all the moving parts work together.

• Run our SEO from the inside: oversee implementation, monitor what is working, and catch the quiet problems (keyword cannibalization, pages competing with each other, rankings slipping) before they cost us clients.
• Keep our Google Business Profile active and sharp. For a lot of scared people Googling at midnight, that is their first impression of us.
• Tighten our website structure and attorney profile pages so the right person lands on the right page.
• Manage our directory presence (Justia and the rest) and our backlink efforts so our credibility shows up where it counts.
• Put our AI/SEO (AIEO) strategy to work so we stay visible as search itself changes.
• Manage our drip campaigns and marketing automations so nobody who reaches out slips through the cracks.
• Coordinate video marketing that puts a calm, human face on a scary process.
• Drive our social media content execution and help build lead magnets worth downloading.
• Run our hiring and recruitment campaigns on Facebook (yes, you will help us find more good people too).
• Support PR campaigns…