Event and Sales Manager

Description
Job Title:Event Sales Manager
Reports To:General Manager
Department:Sales & Events – Food & Beverage
Employment Type:Salaried, Exempt
About José Andrés Group:José Andrés Group (JAG) is a hospitality company led by Chef José Andrés, known for outstanding guest experiences, innovation, and a values-driven culture. Our teams bring world-class food and warm hospitality to life across acclaimed concepts.
Position Summary:The Event Sales Manager drives profitable private dining and events revenue while delivering gracious, detail-perfect experiences. You’ll own the full sales cycle—from prospecting and proposals to contracting, BEO creation, and post-event follow-up—partnering closely with Culinary, Beverage, and Operations to execute flawlessly and build repeat business.

Key Responsibilities
Sales Strategy & Pipeline Management

• Prospect and qualify leads across corporate, social, hotel, and agency segments; conduct site visits and tastings.
• Build proposals and menus tailored to occasion, budget, and brand standards; negotiate and close with clear timelines.
• Manage holds, options, and room blocks (as applicable); secure deposits and signed contracts to policy.
• Maintain accurate forecasts, pace, and pipeline health; meet or exceed monthly/quarterly revenue targets.

• Translate client vision into detailed BEOs (menus, staffing, floor plans, AV, décor, timelines).
• Lead internal hand-offs and pre-con meetings; ensure teams have complete and current event specs.
• Be on-site for key programs as needed; support real-time adjustments that protect guest experience and margin.
• Conduct post-event recaps; capture feedback and opportunities for future bookings.

• Provide white-glove service from first inquiry to post-event thank-you; maintain CRM notes and contact plans.
• Grow repeat and referral business with strategic touches, offers, and partnerships.
• Manage VIP, concierge, and hotel partner relationships where applicable.

• Partner with Culinary/Beverage on seasonal packages, tasting notes, and costed menus.
• Align with Operations on staffing plans, set-ups, and service standards; with Marketing/PR on content and promotions.
• Coordinate with Finance on invoicing, deposits, credits, and final billing accuracy.

• Optimize mix and margins via pricing, minimums, upsells (pairings, premium bars, enhancements), and room usage.
• Track KPIs (inquiries, conversion, ADR, covers, revenue mix, event profitability) and share weekly dashboards.
• Monitor market trends and competitive sets; recommend offers and calendars that drive demand.

• Ensure contracts, COIs, permits, and vendor agreements meet company and local requirements.
• Uphold JAG brand voice and service standards across proposals, collateral, and the guest journey.

Success in this position will be measured through:

• -Achievement of individual and departmental event sales goals.
• -Growth in new business, repeat clients, and key account revenue.
• -Accuracy of contracts, event details, forecasting, and client records.
• -Client satisfaction and post-event feedback.
• -Profitability and operational success of booked events.
• -Strength of internal partnerships and communication.
• -Contribution to the development and performance of the broader event sales team.

• 3–5+ years of event/private dining sales in upscale restaurant, luxury hotel, or catering environment.
• Proven track record meeting/exceeding revenue targets with strong close rates.
• Expert communicator and negotiator; polished client presence and writing skills.
• Proficiency with CRM and event tools (e.g., Triple Seat/Seven Rooms/Delphi), diagrams (Social Tables), and POS basics.
• Strong project management and attention to detail; calm under pressure and deadline-driven.
• Schedule flexibility (nights/weekends/holidays) based on event needs.

• Frequent walk-throughs of event spaces and dining rooms.
• Stand/walk for extended periods during events; occasional lifting of materials up to ~25–35 lbs.
• Ability to spend time in a fast-paced, professional kitchen atmosphere with exposure to heat.

• Competitive salary with performance-based commission
• Comprehensive health & wellness benefits
• Retirement savings program
• Employee dining and partner discounts
• Professional development and growth within an award-winning hospitality group