Director of Digital Brand Data

* Lead and develop a
** specialized brand data team
** consisting of a Manager and Senior Analysts.
* Build skills across CRM, Mar Tech, and marketing data strategy.
* Set clear expectations for how data supports execution, not just insight generation.
* Identify capability gaps and recommend investments in people, tools, or partners.
* Bachelor’s Degree in Business, Marketing, Analytics, Information Systems, or related field
* Strong strategic thinking with the ability to translate vision into execution.
* Deep understanding of
** marketing fundamentals and customer behavior**.
* Excellent executive communication and stakeholder management skills.
* Strong problem-solving, prioritization, and decision-making capabilities.
* Proven ability to operate effectively in a matrixed organization.
* Strong understanding of
** CRM data models and Mar Tech ecosystems****.
*** Experience designing data strategies that support
** lifecycle marketing, personalization, and segmentation****.
*** Ability to apply
** digital psychology and behavioral principles
** to data strategy.
* Experience partnering with IT while maintaining marketing-led ownership.
* Familiarity with data governance, privacy, and compliance considerations.
* 10+ years of experience across
** marketing, data, analytics, or marketing technology
** roles.
* Proven experience leading
** data initiatives that directly supported marketing execution****.
*** Experience operating at the intersection of
** business, marketing, and technology****.
*** Travel, hospitality, or consumer brand experience a plus.
* Medical* Dental
* Vision* Flexible spending accounts
* Life and accident coverage
* Disability* Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
* Wish day paid time to volunteer at an approved organization of your choice
* 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
* Legal and identify theft plan
* Voluntary income protection benefits
* Wellness program (subject to provider availability)
* Employee Assistance Program
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