Salesforce Marketing Cloud Developer

Overview

Job Title: Salesforce Marketing Cloud Developer

Duration: 12+ Months

Pay: $60-70/hr on W2

Work Schedule: This position is hybrid- M-W in office, TH & F WFH

• Bachelor’s degree in marketing, communications, or relevant experience accepted in lieu of degree.

• Some on job training included.

• Experience working in an email platform, Salesforce Marketing Cloud preferred.
• Knowledge of email testing and optimization approaches.
• Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction.
• Proficiency in delivering results within tight deadlines in a dynamic business environment.
• Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
• Ability to self manage time and meet expected deadlines, completing work on time within hours allocated.
• Knowledge and experience with project management tools, Jira preferred.
• Exceptional attention to detail and commitment to delivering high-quality work.

• Solid understanding of HTML and CSS coding specific to email.
• Experience with email marketing platforms
  - Responsys, Silverpop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred.
• Experience working with mobile first and responsive design email templates and strategies.
• Expertise in troubleshooting code to ensure designs render appropriately across all versions
• Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred.
• Experience with 3rd party email tools such as Litmus, Sparkpost, Movable Ink, and a working knowledge of how to best use these tools.
• Advanced proficiency in AmpScript or similar personalization language.
• Understanding of SQL is a plus but not required.
• Salesforce certifications are a plus but not required.
• Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.

• Responsibilities include, but are not limited to:
• Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. (45%)
• Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it. (15%)
• Proactively test and learn. Analyze past email campaigns for insights and learnings, compare with industry best practices, then share recommendations with greater team and stakeholders. (15%)
• Work with technical email team to continue to innovate and iterate on the technical capabilities in email, creating more streamlined processes and better results. (15%)
• Create presentations showcasing the wins and learnings in email, and share with leadership and or stakeholders. (10%)