HTML Developer

The Email Developer is responsible for coding, testing, deploying, and troubleshooting responsive, high-performing HTML email campaigns across Salesforce Marketing Cloud and Hub Spot platforms. This role plays a critical part in both sustaining existing SFMC operations and supporting the migration to Hub Spot. The ideal candidate has hands-on experience with both platforms and can navigate platform-specific tools, personalization logic, and automation workflows to ensure seamless campaign execution.

Resume and portfolio or work samples required.

• Convert design assets (e.g., Figma, wireframes, images) into responsive, mobile-optimized HTML emails.
• Build and maintain modular email templates for scalable reuse.
• Collaborate with creative and marketing teams to execute visually compelling, brand-aligned email campaigns.
• Implement Hub Spot workflows for triggered and automated campaign delivery.
• Implement and troubleshoot AMPscript personalization, dynamic content, and data-driven logic in SFMC.
• Conduct QA and rendering tests using tools like Litmus to ensure email compatibility.
• Apply best practices for accessibility, compliance, and mobile optimization.
• Offer technical and creative insights to improve campaign outcomes and email performance.
• Manage timelines and revisions to meet project deadlines and stakeholder expectations.
• Assist with light front-end web development tasks, such as landing page updates or campaign-related microsites, as needed.

• Bachelor’s degree in graphic design, Website Design, Marketing, Computer Science, or related field.
• Excellent troubleshooting ability and QA mindset, especially in complex personalization or automation scenarios.
• Ability to operate across both SFMC and Hub Spot.
• Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced environment.
• Familiarity with email rendering tools like Litmus to validate cross-client rendering.
• Comfortable interpreting email and automation performance data and applying insights to enhance email and digital marketing effectiveness.
• Expert-level knowledge of HTML/CSS for email and email development best practices.
• Salesforce Marketing Cloud: Proficiency with Content Builder, and Data Extensions. Experience with Journey Builder, Triggered Sends, Automation Studio, and Query Activities. Working knowledge of SQL, data views, and personalization using AMPscript.
• Hub Spot: Proficiency with drag-and-drop builder, custom templates, and HubL for email modules. Familiarity with Hub Spot CRM, segmentation, personalization tokens, smart content, and workflows.
• Knowledge of email compliance regulations (CAN-SPAM, GDPR, etc.)
• Familiarity with Hub Spot’s analytics dashboards and reporting tools to assess email performance and engagement metrics.
• Experience supporting platform migration efforts: template migration, workflow mapping, and data modeling.
• Minimum of three (3) years' experience in email, brand, and digital design.
• Background in marketing, advertising, and digital customer experiences.