Content Optimization Specialist

What started almost 20 years ago as a company with a simple goal to become a respected conference management company has grown and evolved to become something with a much greater reach and impact. At Conference Catalysts we have an exceptional team of professionals who are dedicated to making our clients’ lives easier, optimizing the way our organizations operate, and creating life-long relationships through exceptional customer service and innovative software solutions.

Come see what it’s like to be a Conf Cat!

Reports to: Chief Technology Officer (CTO)

Location: Remote

Job Type: Regular, Full-time/exempt

The Content Optimization Specialist is responsible for improving website content performance through search engine optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), content design and structure, layout optimization, and conversion-focused messaging. This role ensures that website content is discoverable across both traditional search engines and AI-driven discovery platforms, while remaining clear, well-organized, and aligned with user goals and business objectives such as registrations, inquiries, downloads, and membership engagement.

This position focuses on optimizing existing and new content for search visibility, user engagement, and conversion performance. This includes structured data implementation, Core Web Vitals coordination, and adapting content strategy as search technology evolves. While the role does not primarily own core web infrastructure, the ideal candidate can suggest and, when skillsets allow, directly implement technical improvements that enhance content effectiveness.

The Content Optimization Specialist works at the intersection of Digital Solutions, Marketing, and client teams to implement and manage content improvement campaigns, manage internal content update requests, communicate visual and structural recommendations, and ensure content quality and consistency across client websites. The ideal candidate combines SEO/AEO/GEO expertise with strong editorial judgment, and understands how content organization and messaging influence user behavior.

Formal evaluations will be conducted in six-month intervals by the CTO to assess job performance.

SEO/AEO/GEO & Content Optimization

• Apply on-page SEO best practices including keyword optimization, metadata, heading structure, internal linking, readability, and structured data markup (Schema.org) to improve search visibility and enable rich results.
• Optimize content for both traditional search engines and AI-driven platforms (ChatGPT, Perplexity, Google AI Overviews) by ensuring clear, authoritative, and well-sourced information that can be accurately summarized and cited.
• Structure content to support defined conversion goals such as event registrations, downloads, contact inquiries, and membership actions while maintaining natural language patterns that perform well in voice search and conversational queries.
• Conduct routine content audits to identify optimization opportunities, content gaps, and pages at risk of losing visibility to AI-generated answers. Recommend updates that add unique value, original research, or expert perspective.
• Monitor and improve Core Web Vitals, page speed, and mobile experience as ranking factors, coordinating with development teams on technical improvements.
• Track search landscape changes including algorithm updates, new SERP features, and the growing influence of AI answer engines. Adapt content strategy to maintain visibility across evolving discovery channels.
• Maintain SEO/AEO/GEO standards across all content updates, ensuring consistent implementation of best practices while building topical authority and E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness).

Website Content Execution

• Execute and coordinate content updates across websites, including page copy revisions, metadata updates, internal links, and calls-to-action.
• Manage incoming internal content requests and prioritize updates based on impact and project timelines.
• Ensure editorial consistency, tone, clarity, and messaging alignment across website content.
• Perform quality assurance checks after updates to confirm correct implementation, functioning links, and accurate content display.

Content Structure & User Experience Support

• Provide guidance on content hierarchy and page structure to improve clarity and scanability (e.g., section ordering, above-the-fold content priorities).
• Recommend improvements to content modules, page layouts, or recurring patterns based on performance trends and stakeholder needs.
• Collaborate with web and development colleagues to implement content and visual design improvements.

Performance Tracking & Reporting

• Monitor and report on performance indicators connected to content efforts, such as search visibility, engagement metrics, and CTA interactions.
• Use performance insights to recommend future…