Digital Marketing Strategist

* Responsibilities*:
Automated Notifications / Lifecycle Messaging

* Refresh, rebrand, and streamline automated communication templates across lifecycle programs.

* Understand CRM systems, operational messaging workflows, and how source system payloads translate into outbound communications.

* Partner closely with product and engineering teams to inform and align on messaging logic, data inputs, and lifecycle triggers.

* Apply lifecycle marketing knowledge to enhance messaging relevance, personalization, and timing.
Trigger Based Messaging Program

* Review logic, QA, and performance of existing trigger journeys.

* Navigate journey orchestration platforms (e.g., Adobe Journey Optimization or similar) to validate setup, ensure proper testing, and identify optimization opportunities.

* Support strategy for refining trigger criteria, segmentation, and personalization tactics.

* Partner with technical teams without owning handson build work.
Guest Account / Product Marketing Strategy

* Develop and execute strategies that communicate the value of customer accounts and profiles.

* Lead messaging frameworks that explain the benefits of account creation, preference management, and data powered personalization.

* Bring deep understanding of SMS/text messaging strategy, including lifecycle flows, compliance considerations, and value driven use cases.

* Simplify and clarify how customers can use accounts to improve their experience (e.g., checkin processes, digital identity, ease of access, personalization).

* Craft customer facing value propositions that reinforce privacy, data protection, and trust.

* Support cross functional alignment with stakeholders across product, brand, marketing, and executive teams.
General Marketing Responsibilities

* Design and oversee digital marketing programs for new ventures, including concept development, data readiness, ICP definition, tactical deployment, reporting, and optimization

* Grow venture specific databases that feed acquisition and nurture programs.

* Own dynamic content strategies tailored to lifecycle stages (awareness activation conversion retention winback).

* Implement multichannel campaigns across email, paid media, SMS, push, inapp, direct mail, and partnerships.

* Ensure 1:1 experiences with segmentation, modeling, lead scoring, nurture streams, and personalized content.

* Collaborate with creative teams to deliver assets aligned to audience needs and lifecycle stages.

* Drive endtoend creative management: briefs, stakeholder reviews, versioning, and approvals.

* Partner with deployment teams to ensure deliverability, QA, render testing, inbox placement, tracking, and accuracy.

* Translate analytics into actionable recommendations to improve MQL volume, conversion rates, CAC, and ROI.

* Maintain strong project management processes, prioritization, and cross functional communication.

* Use data insights to strengthen acquisition strategies, nurture sequencing, and journey design.

* Stay ahead of competitive trends and maintain a structured experimentation roadmap.

* Required Experience
* * 5+ years of marketing experience; experience in consumer experiences, hospitality, or travel preferred.

* CRM strategy development across email, mobile, SMS, and social.

* Job Type & Location
* This is a Contract position based out of Orlando, FL.

* Pay and Benefits
* The pay range for this position is $40.00 - $40.00/hr.
Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:

* Medical, dental & vision

* Critical Illness, Accident, and Hospital

* 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available

* Life Insurance (Voluntary Life & AD&D for the employee and dependents)

* Short and long-term disability

* Health Spending Account (HSA)

* Transportation benefits

* Employee Assistance Program

* Time Off/Leave (PTO, Vacation or Sick Leave)

* Workplace Type
* This is a hybrid position in Orlando,FL.

* Final date to receive applications
* This position is anticipated…