CRM Strategy Specialist

Responsibilities

Kforce has a client that is seeking a CRM Strategy Specialist in Orlando, FL.

Summary:

The Specialist, CRM Strategy plays a key role in supporting customer communications and engagement across multiple digital channels. Reporting to the Senior Manager of CRM, you will help ensure campaigns are executed smoothly, documentation is organized, and reporting provides actionable insights. This role is ideal for someone who thrives in a fast‑paced environment, has strong organizational skills, and takes pride in delivering high‑quality, detail‑oriented work.

• Support CRM campaigns across email, push, web, and in‑app channels
• Assist with copywriting, QA, scheduling, audience targeting, and asset coordination

• Maintain campaign calendars, briefs, documentation, forecasting, and approval workflows
• Ensure stakeholders remain aligned on timelines and deliverables

• Produce multi‑channel performance reports to highlight trends and opportunities
• Analyze audience health and identify optimization areas

• Build and improve workflows, templates, and documentation to drive consistency and efficiency
• Help streamline processes across teams and channels

• Use data and analytics to inform recommendations and guide CRM strategy
• Monitor list health and audience engagement metrics

• Partner with brand, creative, analytics, production, and support teams to align on goals and deliverables
• Communicate clearly across functions to ensure timely execution

• Review all CRM outputs for accuracy and consistency through proofing, testing, and QA processes

• Stay current on digital marketing, CRM, and audience engagement trends
• Bring forward new ideas to help improve campaign performance and reporting

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 1‑2 years in CRM, digital marketing, or campaign coordination (internships included)
• Organizational
  
  Skills:
  
  Strong ability to manage calendars, documentation, and multiple projects simultaneously
• Technical
  
  Skills:
  
  Familiarity with CRM or email marketing platforms;
  Comfort working with data on Excel or Google Sheets
• Analytical Mindset:
  Ability to interpret performance metrics and translate insights into clear recommendations
• Execution‑Focused:
  Reliable, detail‑oriented, and deadline‑driven
• Growth‑Oriented:
  Eager to learn new CRM tools, processes, and best practices

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note:

Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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