Product Manager

Optomi, in partnership with a global leader in entertainment, is looking for a Product Manager (Mid-Funnel Digital Optimization) to join their team.

This role focuses on optimizing mid-funnel digital experiences to drive customer conversions through strategic data analysis and campaign execution. The Product Manager will build and enhance campaign landing pages, collaborate with application teams to develop new components, and ensure seamless navigation through transaction funnels. The role requires a strong analytical mindset, familiarity with Adobe tools, and the ability to work in a matrixed organization while managing stakeholder relationships.

Current initiatives include preparing for summer campaigns with consistent messaging across digital touchpoints.

• Working with cutting-edge digital tools, including Adobe Analytics and Adobe Target.
• Opportunities to contribute to large-scale hospitality campaigns targeting diverse audiences.
• Collaboration with a multidisciplinary team in a dynamic and fast-paced environment.
• A hybrid work model with flexibility based on location.
• What type of experience does the right candidate have: 3-5 years of experience in digital product management or marketing.
• Proficiency in tools like Adobe Analytics, Adobe Target, and Content Square.
• Strong analytical skills with a focus on KPI tracking and data-driven decision-making.
• Experience with CMS platforms and content publication workflows.
• Familiarity with SEO, GEO optimization, and core web vitals.
• Hospitality industry experience or agency background preferred.

• Build and optimize campaign landing pages to drive customer conversions.
• Collaborate with application teams to develop new page components.
• Leverage experimentation tools like Adobe Target for A/B testing and user experience improvements.
• Analyze behavioral and marketing data to inform strategic decisions.
• Manage stakeholder relationships and ensure alignment across a matrixed organization.
• Prepare for and execute summer campaigns, ensuring consistent messaging across touchpoints.

Join a team that is passionate about delivering exceptional digital experiences for one of the world's most recognized hospitality brands. Apply today!