Digital Marketing Strategist

Responsibilities

• Plan, develop, launch, and manage paid advertising campaigns across Meta, Google Ads, Linked In, and other relevant paid channels.
• Build and refine audience segments using demographic, behavioral, and interest-based targeting to reach qualified prospects.
• Monitor campaign performance daily, making data-driven optimizations to bidding strategies, ad creatives, audience targeting, and budget allocation.
• Create and maintain comprehensive performance reports and dashboards using tools like Google Analytics, Tap Clicks, and other analytics platforms.
• Implement and maintain conversion tracking, including pixels, tags, and event tracking across all paid channels.
• Stay current on platform updates, new advertising features, industry trends, and best practices across all paid media channels.
• Travel requirements are estimated at 10%.
• Other team support duties as assigned.

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.
• 2-4 years of hands-on experience managing paid digital advertising campaigns required.
• 2+ years of direct experience with Meta Ads Manager (Facebook/Instagram advertising) required.
• 2+ years of direct experience with Google Ads (Search, Display, and/or You Tube) required.
• 1+ years of experience with Linked In Campaign Manager or similar B2B advertising platforms preferred.
• Strong proficiency with Google Analytics 4 (GA4) and Google Tag Manager.
• Knowledge of conversion tracking implementation, pixel/tag management, and event tracking.