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Digital Marketing Strategist
Job in
Orlando, Orange County, Florida, 32885, USA
Listed on 2026-02-24
Listing for:
SalaryGuide
Full Time
position Listed on 2026-02-24
Job specializations:
-
IT/Tech
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Responsibilities
- Plan, develop, launch, and manage paid advertising campaigns across Meta, Google Ads, Linked In, and other relevant paid channels.
- Build and refine audience segments using demographic, behavioral, and interest-based targeting to reach qualified prospects.
- Monitor campaign performance daily, making data-driven optimizations to bidding strategies, ad creatives, audience targeting, and budget allocation.
- Create and maintain comprehensive performance reports and dashboards using tools like Google Analytics, Tap Clicks, and other analytics platforms.
- Implement and maintain conversion tracking, including pixels, tags, and event tracking across all paid channels.
- Stay current on platform updates, new advertising features, industry trends, and best practices across all paid media channels.
- Travel requirements are estimated at 10%.
- Other team support duties as assigned.
- Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.
- 2-4 years of hands-on experience managing paid digital advertising campaigns required.
- 2+ years of direct experience with Meta Ads Manager (Facebook/Instagram advertising) required.
- 2+ years of direct experience with Google Ads (Search, Display, and/or You Tube) required.
- 1+ years of experience with Linked In Campaign Manager or similar B2B advertising platforms preferred.
- Strong proficiency with Google Analytics 4 (GA4) and Google Tag Manager.
- Knowledge of conversion tracking implementation, pixel/tag management, and event tracking.
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