Director, Web & Operations

Overview

The IIA’s digital presence is the front door to a global profession, and for millions of internal auditors worldwide, it’s where trust in the IIA is built, every day. TheIIA.org and its network of web properties are mission-critical assets, connecting members, customers, and stakeholders to the credentials, resources, and community that define the profession.

The Director of Web Experience & Operations is the strategic owner of that digital footprint. This role is accountable for website performance, user experience, SEO, CMS governance, and analytics, with the organizational mandate and cross‑functional partnerships to continuously evolve what’s possible. This leader does not just maintain the web; they drive engagement, conversion, and revenue growth by delivering digital experiences that work for every audience, across every touchpoint.

The right leader will see this not as a technical operations role, but as a strategic growth opportunity, bringing data‑driven instincts, a passion for user experience, and the credibility to influence across Marketing, Technology, and Business Unit leadership. If you are energized by building digital ecosystems that perform and by translating organizational strategy into seamless online experiences, this role was designed for you.

• Own TheIIA.org and related web properties, ensuring they meet business goals, performance KPIs, and UX standards that reflect the IIA’s global stature.
• Lead UX design and conversion optimization initiatives; build and manage A/B and multivariate testing programs that continuously sharpen performance.
• Develop and execute SEO and GEO strategy to grow organic search visibility and drive qualified traffic from the audiences the IIA serves.
• Partner with Marketing and Business Unit leaders to implement personalization and audience segmentation strategies that make every visit feel relevant.

• Serve as the product owner for the CMS, overseeing system functionality, the code repository, vendor relationships, customizations, integrations, documentation, and training.
• Govern web content processes end‑to‑end, ensuring accuracy, timeliness, and brand alignment across all IIA digital properties.
• Partner with IT and PMO to plan and execute backend functionality, site enhancements, frontend design, and the launch of new digital tools and products.

• Own web analytics and reporting, including GA4, Looker Studio dashboards, data warehouse integrations, uptime monitoring, and performance tracking.
• Deliver insightful, actionable dashboards in collaboration with BI teams that optimize campaigns, lead capture, member engagement, and revenue performance.
• Manage ad serving and advertiser reporting, ensuring accuracy, transparency, and clear ROI visibility for advertising partners.

• Partner with stakeholders across Marketing, Technology, and Business Units to launch and optimize web experiences that drive revenue, member acquisition, and engagement.
• Lead continuous improvement cycles across the IIA’s digital ecosystem, grounded in data, user feedback, and emerging best practices.
• Represent the web function as a strategic business partner, communicating clearly with senior leaders and translating technical realities into organizational decisions.

• Directly supervise and develop a three‑person web team, fostering a culture of high performance, innovation, accountability, and continuous learning.
• Invest in the team’s growth, managing performance, expanding capabilities, and ensuring the team stays ahead of digital marketing and web technology trends.
• Build a team environment where creativity is encouraged, problems are solved collaboratively, and every team member understands how their work connects to the IIA’s mission.

• 10+ years of experience, including 7+ years in digital and web marketing leadership. Equivalent experience and non‑linear career paths are welcomed.
• Proven track record in web operations, UX design, SEO, web accessibility, content governance, and…