Senior Analyst - Marketing Analytics

Position: Senior Analyst - MARKETING ANALYTICS
Role - Senior Analyst - MARKETING ANALYTICS

Hybrid

Local - 6277 Sea Harbor Dr Orlando Florida 32821 United States

2 year long Contract

Qualifications:

** Please read FULL job description, as the job title on the req is not accurate:
This position is for a SR. ANALYST, MARKETING ANALYTICS supporting the Marketing Analytics & Testing team.
* This is a hybrid position: MTW in office, Th & F WFH*
* Please also note that T+L is scheduled to move into their new Downtown Orlando HQ in December
* Knowledge and skills
• Ability and strong desire to think analytically, to be able to identify and solve problems through data analysis
• Strong understanding of marketing channels (email, paid media, direct mail, web) and related KPIs, report formatting, and accuracy is mandatory
• Successful organization skills and ability to execute effectively on assigned workload
• Confident, clear, effective communication - both internal teams and client-side
• Flexible, adaptable, and able to function effectively under pressure (continually maintains a professional demeanor)
• A team player who is self-motivated, enthusiastic, and customer-centric Technical Skills
• Proficiency in SQL for data querying and manipulation required
• Able to analyze large sets of raw data, draw conclusions and relationships and develop actionable recommendations
• Experience with data visualization tools (e.g., Tableau, Power BI, Looker)
• Advanced Excel skills, including experience-using formulas, pivot tables etc.
• Advanced MS PowerPoint skills
• Familiarity with Google Analytics, CRM platforms (e.g., Salesforce Marketing Cloud), or CDPs (e.g., Simon Data, Hubspot)
• Experience in statistical software suites (R, Python, Databricks) - Nice to have Job experience
• Five (5) years of experience in marketing analytics, preferably in a subscription-based, travel, or consumer services industry
• Three (3) years Digital Reporting experience using visualization reporting tools such as Looker Studio, Tableau, Power BI or Domo
• Three (3) years of experience with A/B Testing & Personalization Testing experience, with tools such as Adobe Target/Google Optimize, Maxymiser, or Other, required.
• Three (3) years of eCommerce analytics experience, required.
• Three (3) years of experience in working with Clickstream data in Google Big Query or other data warehouse solutions like AWS or Snowflake. Education
• Bachelor's or Master's degree in Marketing, Statistics, Business, Economics, Data Science, or related field required. Experience equivalent to the education requirement may be accepted in lieu of the education requirement.
Responsibilities:

Job Summary The Sr. Analyst, Marketing Analytics supports the Marketing Analytics & Testing team. The Sr. Analyst manages the daily work activities for the Marketing Analytics team. This individual will play a critical role in delivering actionable insights, optimizing marketing performance, and shaping data-driven decision-making across multiple channels. The ideal candidate is an experienced marketing analyst with strong SQL skills, a deep understanding of marketing KPIs, and the ability to clearly communicate complex data to business stakeholders.

Responsibilities include, but are not limited to:
• Analyze and interpret data from digital and traditional marketing campaigns to evaluate performance and uncover growth opportunities. (25%)
• Develop and maintain dashboards and reports to monitor campaign KPIs, customer segments, and channel effectiveness. (15%)
• Collaborate with marketing, product, and analytics stakeholders to define campaign measurement plans and ensure consistent tracking. (10%)
• Support A/B testing design, implementation, and analysis to optimize creative, targeting, and offer strategies. (15%)
• Build customer segmentation and predictive models to inform audience strategy and personalization. (10%)
• Present findings and strategic recommendations to senior leadership and cross-functional teams. (10%)
• Support marketing forecasting, budget allocation, and ROI analysis. (10%)
• Mentor junior analysts and contribute to best practices in marketing analytics and data governance. (5%)