SEO Strategy Lead – Bilingual

The SEO Strategy Lead translates business objectives into clear, actionable frameworks across product, engineering, content, and marketing—ensuring all digital initiatives are optimized for discoverability, search performance, and qualified top‑of‑funnel traffic generation.

• Define the enterprise SEO vision and top‑of‑funnel strategy aligned to revenue and growth targets
• Establish technical, content, and platform requirements for cross‑functional teams
• Guide prioritization and alignment across engineering, product, content, and marketing
• Provide oversight on site architecture, migrations, and technical SEO frameworks (non‑executional)
• Set governance standards across Core Web Vitals, site performance, structured data (JSON‑LD), and accessibility (WCAG 2.1)
• Define KPI frameworks (CTR, crawl efficiency, indexation, engagement) to measure and optimize performance
• Advise on complex SEO challenges, including YMYL considerations and algorithm impacts
• Establish scalable strategies to capture incremental organic traffic (e.g., Google Discover, expansion plays)
• Guide measurement frameworks leveraging GA4, Google Search Console, GTM, and automation tools
• Provide strategic direction on infrastructure (LAMP/LEMP, Cloudflare) to support scalability and performance
• Shape AI-enabled content strategy to expand search visibility and future‑proof organic growth