Adobe Journey Orchestration Lead

Role Name:
Adobe Journey Orchestration Lead
Work site:
Orlando, FL (Onsite)


** Role Purpose**
An Journey Orchestration Lead designs and implements real-time, personalized customer experiences using Adobe Journey Optimizer (AJO) and the Adobe Experience Platform (AEP). Customer life cycles, orchestrate multi-channel journeys (email, SMS, push), and use data-driven insights to trigger actions based on behaviour. Key tasks include technical integration via APIs/SDKs, data modelling, and performance analysis to optimize engagement.
Enable data-driven decision-making by designing, implementing, and operationalizing insights in Adobe Customer Journey Analytics (CJA) to inform campaign optimization and experience design.


** Key Responsibilities**

- Develop campaign, journey, and variant-level copy aligned to brand, channel, and audience strategy.
- Partner with Journey, Analytics, and Creative teams to refine messaging based on performance data.

- ** Journey Design & Execution:
** Create complex, multi-step customer journeys using AJO’s visual canvas.

- ** Real-Time Data Integration:
** Utilize AEP to ingest real-time data from events, behavioral, and transactional sources.

- ** Technical Expertise:
** Integrate AJO with
** Adobe Campaign**, Adobe Target, and third-party systems using APIs and SDKs.

- ** Strategic Optimization:
** Define data-driven strategies for segmentation, testing, and journey performance tracking, often including AI/ML services.

- ** Orchestration Controls:
** Implement
** journey arbitration
** to prioritize messages and manage frequency caps to avoid over-communication
- Translate stakeholder questions into actionable journey-level insights.
- Partner with Mar Tech and Data teams to ensure event schemas and data structures support analytics needs.
- Support per-campaign and cross-campaign performance analysis during iteration waves.
- Develop dashboards and insight frameworks that inform content, journey, and media decisions.
- Enable knowledge transfer to internal teams to build analytics self-sufficiency.


** Required Experience & Skills**

- Experience in technical roles related to digital marketing.
- Deep knowledge of Adobe Experience Cloud, particularly AJO and AEP.
- Proficiency in JavaScript, APIs, and data modeling..
- Experience working within enterprise brand and compliance constraints.

- Improves campaign effectiveness while supporting faster launches and easier optimization.

Ensures creative excellence is preserved within a scaled Mar Tech operating model

- Digital analytics or customer journey analytics roles.
- Hands-on expertise with Adobe Customer Journey Analytics; AEP experience strongly preferred.
- Strong understanding of event-based data models and marketing measurement.
- Ability to communicate insights clearly to both technical and non-technical audiences.
- Experience supporting iterative, agile campaign delivery environments.