Technical Lead, Martech & Personalization; Adobe

Job Description & Requirements

Job Summary

The Technical Lead – Marketing Technology & Personalization is a hands‑on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital and physical touchpoints. Leveraging Adobe Experience Cloud technologies—including AEP, RTCDP, AJO, CJA, Target, AA, AAM—and platforms like SFMC and Live Ramp, this role drives real‑time, data‑driven customer journeys, owns Adobe governance and data architecture, and leads scrum teams in delivering scalable, secure, and compliant solutions that support multi‑channel campaigns and elevate the guest experience.

• Serve as a hands‑on technical expert guiding engineering teams in developing and optimizing real‑time engagement and marketing journeys, including campaign orchestration across channels (email, SMS, push, etc.) using Adobe Experience Cloud and Salesforce Marketing Cloud.
• Lead the architecture, design, and delivery of scalable and secure personalization solutions using Adobe Experience Platform, Adobe Journey Optimizer, and other Adobe tools.
• Develop and enforce Adobe governance, including data classification, RBAC, and platform administration.
• Architect and maintain ingestion pipelines, data streams, schemas, and datasets for unified customer profiles.
• Collaborate closely with technology, product, and business teams to ensure alignment and successful delivery of high‑quality solutions, supporting all phases of the project lifecycle—from initiation and scoping to staffing and implementation.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

Bachelor’s degree in Computer Science/Engineering or in a relevant applied quantitative field is required.

• 7+ years of experience in marketing technology architecture and engineering.
• Hands‑on expertise across Adobe Experience Cloud, including AEP, RTCDP, AJO, CJA, Target, AA, AAM.
• Experience with SFMC, Live Ramp, and composable CDPs preferred.
• Strong background in personalization strategies and campaign orchestration.
• Experience in automating jobs, ability to leverage command line utilities and support API builds on premise and cloud environments.
• Experience defining, documenting, and developing best practices, processes and standards related to data engineering for advanced analytics purposes.
• Excellent verbal and written communication skills with the ability to effectively interface with both technical and non‑technical stakeholders, including product owners, architects, and executives.
• Or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2025 Universal Studios. All rights reserved. EOE