Adobe Journey Orchestration Lead

Duration: 12+ Months

• An Journey Orchestration Lead designs and implements real-time, personalized customer experiences using Adobe Journey Optimizer (AJO) and the Adobe Experience Platform (AEP).
• Customer life cycles, orchestrate multi-channel journeys (email, SMS, push), and use data-driven insights to trigger actions based on behaviour.
• Key tasks include technical integration via APIs/SDKs, data modelling, and performance analysis to optimize engagement.
• Enable data-driven decision-making by designing, implementing, and operationalizing insights in Adobe Customer Journey Analytics (CJA) to inform campaign optimization and experience design.

• Develop campaign, journey, and variant-level copy aligned to brand, channel, and audience strategy.
• Partner with Journey, Analytics, and Creative teams to refine messaging based on performance data.
• Real-Time Data Integration:
  Utilize AEP to ingest real-time data from events, behavioral, and transactional sources.
• Technical Expertise:
  Integrate AJO with Adobe Campaign, Adobe Target, and third-party systems using APIs and SDKs.
• Strategic Optimization:
  Define data-driven strategies for segmentation, testing, and journey performance tracking, often including AI/ML services.
• Orchestration Controls:
  Implement journey arbitration to prioritize messages and manage frequency caps to avoid over-communication
• Translate stakeholder questions into actionable journey-level insights.
• Partner with Mar Tech and Data teams to ensure event schemas and data structures support analytics needs.
• Support per-campaign and cross-campaign performance analysis during iteration waves.
• Develop dashboards and insight frameworks that inform content, journey, and media decisions.
• Enable knowledge transfer to internal teams to build analytics self-sufficiency.

• Experience in technical roles related to digital marketing.
• Deep knowledge of Adobe Experience Cloud, particularly AJO and AEP.
• Experience working within enterprise brand and compliance constraints.
• Improves campaign effectiveness while supporting faster launches and easier optimization.
• Ensures creative excellence is preserved within a scaled Mar Tech operating model
• Digital analytics or customer journey analytics roles.
• Hands-on expertise with Adobe Customer Journey Analytics; AEP experience strongly preferred.
• Strong understanding of event-based data models and marketing measurement.
• Ability to communicate insights clearly to both technical and non-technical audiences.
• Experience supporting iterative, agile campaign delivery environments.