Journey Orchestration Lead; C2

Journey Orchestration Lead (C2)

Work site:
Orlando, US (Onsite)

Role

Purpose:

An Journey Orchestration Lead designs and implements real-time, personalized customer experiences using Adobe Journey Optimizer (AJO) and the Adobe Experience Platform (AEP). Customer life cycles, orchestrate multi-channel journeys (email, SMS, push), and use data-driven insights to trigger actions based on behavior. Key tasks include technical integration via APIs/SDKs, data modelling, and performance analysis to optimize engagement. Enable data-driven decision-making by designing, implementing, and operationalizing insights in Adobe Customer Journey Analytics (CJA) to inform campaign optimization and experience design.

Key Responsibilities:

• Develop campaign, journey, and variant-level copy aligned to brand, channel, and audience strategy.
• Partner with Journey, Analytics, and Creative teams to refine messaging based on performance data.
• Create complex, multi-step customer journeys using AJO's visual canvas.
• Utilize AEP to ingest real-time data from events, behavioral, and transactional sources.
• Integrate AJO with Adobe Campaign, Adobe Target, and third-party systems using APIs and SDKs.
• Define data-driven strategies for segmentation, testing, and journey performance tracking, often including AI/ML services.
• Implement journey arbitration to prioritize messages and manage frequency caps to avoid over-communication.
• Translate stakeholder questions into actionable journey-level insights.
• Partner with Mar Tech and Data teams to ensure event schemas and data structures support analytics needs.
• Support per-campaign and cross-campaign performance analysis during iteration waves.
• Develop dashboards and insight frameworks that inform content, journey, and media decisions.
• Enable knowledge transfer to internal teams to build analytics self-sufficiency.

Required Experience &

Skills:

• Experience in technical roles related to digital marketing.
• Deep knowledge of Adobe Experience Cloud, particularly AJO and AEP.
• Proficiency in JavaScript, APIs, and data modeling.
• Experience working within enterprise brand and compliance constraints.
• Digital analytics or customer journey analytics roles.
• Hands-on expertise with Adobe Customer Journey Analytics; AEP experience strongly preferred.
• Strong understanding of event-based data models and marketing measurement.
• Ability to communicate insights clearly to both technical and non-technical audiences.
• Experience supporting iterative, agile campaign delivery environments.