Manager of Digital Engagement
Job in
Orlando, Orange County, Florida, 32885, USA
Listed on 2026-07-10
Listing for:
Software Guidance & Assistance
Full Time
position Listed on 2026-07-10
Job specializations:
-
IT/Tech
Data Analyst, Digital Marketing, IT Business Analyst, CRM System
Job Description & How to Apply Below
Job Description:
Role Purpose
The Manager of Digital Engagement manages the tactical execution of the digital strategy. As the organization transitions to a data-driven operating model, this role is critical in establishing our foundational digital processes.
While the initial focus of this role is establishing CRM workflows and supporting the integration of AI tools, it will evolve to manage the broader digital activation pipeline. You will bridge the gap between technical implementation and business adoption, ensuring new systems and tools are integrated into daily marketing and communication efforts. This role ensures complex engagement strategies are translated into reliable, automated workflows.
Key Responsibilities
1. Enterprise CRM Setup & Adoption
Workflow Configuration:
Build and execute business use-cases. Translate high-level lifecycle journeys into configured, automated workflows (e.g., audience segmentation, trigger-based messaging).
System Adoption & Enablement:
Drive internal adoption of the CRM and marketing automation tools. Develop documentation, establish best practices, and facilitate user training so cross-functional teams use these systems effectively.
Data Privacy & Compliance:
Execute segmentation and list management protocols. Enforce data hygiene and compliance with global and regional data privacy regulations (ie. GDPR, CCPA, CAN-SPAM, and emerging standards) to ensure the CRM remains a secure and compliant system of record.
2. AI Integration & Process Automation
AI Tool Integration:
Support the testing and integration of AI initiatives (e.g.,
generative AI for content, AI-driven search, process pilots). Test, validate, and embed new AI tools into existing digital workflows to drive team efficiency.
Process Optimization:
Audit manual digital processes from intake to deployment and identify opportunities to introduce automation, reduce friction and accelerate time-to-market for digital campaigns.
3. Digital Activation, Tracking & Quality Assurance (QA)
Cross-Functional Coordination:
Connect with teams including Marketing, Content & Communications, and Technology to Translate business requirements into actionable tasks with clear handoffs and organizational alignment.
Measurement & Tracking:
Ensure tracking and analytics are requested for every new channel, campaign, automation, workflow, and landing page. Act as the bridge to confirm requirements and roll up into the broader enterprise reporting coordinating closely with Analytics and Technology teams who own implementation.
Intake Governance:
Manage the digital intake queue across the organization using project management tools (e.g., Jira, , Asana). Prioritize cross-functional requests to align resource capacity with overarching strategic goals.
Deployment & Trafficking:
Oversee the end-to-end setup, QA, and deployment of multi-channel digital campaigns.
Quality Assurance:
Enforce workflows to prevent errors in personalization, linking, rendering, and tracking across all digital touchpoints before they reach the consumer.
Qualifications
Education:
Bachelor's degree in business, IT, Marketing, or related field.
Experience:
4+ years of hands-on experience in digital operations, marketing automation, systems administration, or CRM implementation.
CRM & Mar Tech Expertise:
Applied knowledge of enterprise-level CRM and Marketing Automation systems (e.g., Salesforce, Dynamics, Adobe Experience Cloud). Proven ability to translate requirements into technical workflows.
Preferred
Certifications:
Professional certifications in enterprise solutions (e.g., Salesforce, Adobe Certifications) or agile project management are highly preferred.
AI &
Innovation: Experience in implementing modern technology, including piloting AI tools, testing Large Language Models (LLMs), and automating manual workflows.
Change Management:
Track record of driving user adoption, creating operational documentation, and training business users on new software or digital processes.
Project…
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