Digital Marketing Specialist

With a 40+ year commitment to delivering breakthrough customer experiences, seizing initiatives, achieving results, and continuous learning, our award-winning company,
Park Square Homes, has an opportunity for a talented Digital Marketing Specialist to join our team. Known for our entrepreneurial spirit, we have a strong culture rooted in trust, integrity, open communication, and respect, and we make it a point to use good judgment, fairness, and common sense to meet our challenges. Attracting top talent who can thrive in a fast-paced, entrepreneurial, family-oriented, efficient, and team-focused environment contributes to our success.

Job Overview: The Digital Marketing Specialist at Park Square Homes executes the entire digital footprint centrally across all brands — paid media, SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), brand-level social platforms, email/drip campaigns, website management, and performance analytics. Reporting directly to the VP of Marketing, this is a hands-on, platform-fluent execution role: the VP retains strategic direction, budget approval, and leadership reporting for the digital function, while this role owns getting the work done, day in and day out, across every channel.

This is a true execution-ownership role for a data-driven, hands-on digital marketer who wants to run the channels directly rather than manage someone else running them.

Paid Media & Performance Marketing

• Execute paid media campaigns across Google Ads, Meta Ads, and other relevant platforms for all Park Square Homes brands, optimizing cost-per-lead, cost-per-acquisition, and conversion rate.
• Manage paid media spend within budgets approved by the VP of Marketing; flag any need for budget changes promptly and with supporting data.
• Monitor, track, and report performance and attribution across all digital channels on a regular, reliable cadence.
• Identify and recommend emerging digital channels, tools, and AI-powered marketing technologies for the VP of Marketing's consideration.

SEO, GEO, AEO & Website

• Execute SEO strategy across all Park Square Homes brands — technical SEO, on-page content optimization, and local search performance.
• Own GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) execution, positioning Park Square Homes content to surface accurately in AI-generated answers, search summaries, and emerging AI search experiences.
• Maintain and update website content, structure, and technical health on an ongoing basis.

Social & Email/Drip Execution

• Execute brand-level social media content scheduling, posting, community engagement, and paid social campaigns across every brand, aligned with each brand's identity and audience.
• Build and manage email and drip campaigns, including list segmentation, automation workflows, deliverability monitoring, and performance optimization.
• Build and maintain performance dashboards using GA4, Google Ads, Meta Ads Manager, and SEO platforms, delivering clear and accurate results to the VP of Marketing on a regular cadence.
• Handle day-to-day communication with digital vendors and ad platforms; elevate contract terms or performance concerns to the VP of Marketing.
• Maintain accurate, current records of digital marketing spend across all brands, ready for leadership review at any time.
• Apply AI tools and automation to improve campaign efficiency, audience targeting, content personalization, and reporting accuracy across all digital channels.
• Proactively identify opportunities to reduce manual workload through AI-assisted workflows and recommend tools that improve output quality.

• Minimum of 3 years of experience in digital marketing, with hands-on execution across paid media and SEO, and at least one of social or email marketing.
• Deep, hands-on knowledge of Google Ads, Meta Ads Manager, GA4, and SEO — this is a platform-fluent, execution-first role, not a strategy-only position.
• Google Ads certification required;
  Meta certification strongly preferred.
• Familiarity with GEO/AEO practices, or a demonstrated ability to quickly learn and apply emerging AI-search optimization techniques.
• Demonstrated…