Sr Digital Marketing Data Analyst - Paid Search

Position:Sr Digital Marketing Data Analyst - Paid Search

Location: Orlando, FL

Job :181

# of Openings:1

Title:
Sr Digital Marketing Data Analyst
- Paid Search

Type:
Direct Hire

Rate: $70K + Full Benefits + Bonus Plan + Relocation (if needed)

Our TOP preference is to stay local within Central Florida but we will consider candidates out of state.

The Sr. Digital Marketing Analyst
- Paid Search plays a key role on the Paid Digital Media team working with internal and external partners including Digital Leads, Brand Stakeholders;
Enterprise Digital Marketing (EDM), Web Analytics and Paid Media Agencies of Record to manage and execute Paid Search (SEM, PPC) campaigns that drive a positive return on $10MM+ in ad spend. He / she serves as the primary contact for the Digital Leads and Brands to assist with the planning and execution of Paid Search campaigns; ensuring best practices are met in the day-to-day execution of search at the keyword, ad group, and campaign-level;

leads the implementation of intra-channel audience activation for respective brands, inclusive of 1st Party Data usage; and coordinates Paid Search strategies across multiple brands to leverage our scale, data, and insights for maximum efficiency in the restaurant category.

ROLES AND RESPONSIBILITIES:

• Develops and executes strategic initiatives for Paid Search media (Google, Bing, etc.), in partnership with Enterprise Digital Marketing, Digital Leads and brand teams to optimize presence in Paid Search to drive profitable, incremental ROI.
• Performs and oversees regular Paid Search channel audits, including keyword analysis and selection, competitor analysis, optimization of keywords, optimization of ad copy, and conversion rates, to establish consistent increase in Paid Search performance.
• Performs daily campaign management including campaign launches, budget/bid optimization, tracking, reporting, and multivariate testing
• Partners with brand and agency teams to establish KPI's and goals for Paid Search
• Maintains and manages ongoing reports for Paid Search partners through agency dashboards and internal tracking tools to monitor impact of work and channel performance
• Works with analytics team on tracking and tagging for Paid Search
• Helps prioritize brand messaging to ensure strategies are maintained and ladder up to campaign / business initiatives
• Produces clear and concise strategic digital media recommendations for Brands
• Continuously monitors changes in the Paid Search ecosystem to provide recommendations for search impacting optimizations to overall strategy
• Maintains and grows relationships with key digital partners with a special emphasis on Google.
• Partners with Organic and Local Search Subject Matter Experts to communicate to brands any potential opportunities, investment, and key metrics of success

• Individuals should possess 3-5 years' relevant experience, particularly working in Paid Search, developing strategy, and executing tactical campaigns and performing analysis on front-end search performance and KPI's
• Experience evaluating, measuring, and optimizing Paid Search through closed loop analysis leveraging online and offline conversion data, driving profitable ROI
• Experience in evaluating SQRs and executing daily bid optimizations are required - either direct to engine or via a bid management platform
• Experience leveraging automation and bid strategies for Paid Search either within Google Ads or via 3rd Party Bid Management Tool such as Adobe Ad Cloud, Search Ads 360, Kenshoo, Marin etc.
• Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis
• Knowledge of current digital consumer and industry behaviors trends, attitudes, preferences, and needs required
• Familiarity with Google Ads, Search Ads 360, Bing Ads Center, Adobe Analytics (formally Omniture), Google Search Console, and Google Analytics
• Knowledge in SEO and local search / directories preferred
• Ability to travel approximately 5% required
• Excellent written and verbal communication skills required

• Bachelor's degree in Marketing or a relevant field required.

• Detailed knowledge of Paid Search tools and experience managing large Google account structures exceeding $2MM
• Deep understanding of Paid Search (SEM, PPC) best practices, tools, and technologies to understand how best to drive results against complex marketing objectives
• Previous experience working on cross-functional teams
• Demonstrated proficiency in organizing and…