Senior Client Account Strategist; Digital​/Insurance Focus

ABOUT US

321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage. We thrive on collaboration, agility, and heart — and we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work. We believe great work starts with great people, and we're looking for one more to join the team.

As a Senior Client Account Strategist (Digital) - Insurance Specialist at 321, you will play a dual role as both a strategic leader and digital marketing expert with deep expertise in the insurance sector. You will own high-level client relationships and performance outcomes while leveraging specialized digital execution expertise across paid campaigns, CRM initiatives, and full-funnel customer strategies tailored to the unique dynamics of home and auto insurance marketing.

You'll act as a key driver of business success for our insurance clients—helping them achieve growth through sophisticated digital marketing strategies that navigate the complexities of insurance consumer behavior, regulatory considerations, seasonal enrollment periods, and long consideration cycles. You understand the nuances of insurance product marketing, from awareness and quote generation to policy conversion and retention.

This role is at the intersection of senior client leadership, digital marketing mastery, insurance industry expertise, and team mentorship. You'll bring deep experience in multi-channel digital strategy, campaign execution, CRM, customer journey planning specific to insurance sales cycles, and be energized by the evolving role of AI and automation in marketing innovation.

• Serve as the senior lead across insurance-focused client accounts (home, auto, and related product lines), acting as their trusted partner and business advisor
• Develop and guide comprehensive digital marketing strategies that span paid media, CRM, content, and automation—with a focus on quote generation, policy sales, and customer lifetime value
• Lead high-level planning meetings, campaign reviews, and growth strategy sessions with insurance clients and internal teams
• Translate complex insurance business objectives and product portfolios into actionable digital strategies and communicate them clearly across creative, media, and development teams
• Navigate insurance industry regulations, compliance requirements, and marketing guidelines in all strategic recommendations
• Understand and optimize for insurance-specific metrics including quote-to-bind ratios, cost per policy, customer acquisition cost by product line, and lifetime value by customer segment
• Actively apply AI-driven tools and techniques to optimize campaign performance, improve personalization, and streamline workflows

• Lead digital campaign planning and audience targeting strategies across platforms including Meta, Google, Linked In, and You Tube with insurance-specific audience segmentation (homeowners, renters, auto insurance shoppers, bundle seekers, etc.)
• Own the development and optimization of sophisticated customer journey strategies tailored to insurance purchase behavior—from initial awareness through quote comparison, application, binding, and policy renewal
• Develop multi-touch attribution models that account for the extended consideration cycles typical in insurance purchasing decisions
• Design and execute strategies for seasonal insurance marketing opportunities (moving season, back-to-school auto insurance, weather-related home insurance awareness, open enrollment periods)
• Create targeting strategies that leverage life event triggers (home purchases, vehicle purchases, marriage, relocation, policy renewal dates)
• Define campaign KPIs, budget allocations, and messaging priorities based on insurance product goals and advanced market insights
• Oversee planning and execution of lead generation campaigns optimized for insurance quote funnels and comparison shopping behavior
• Ensure campaigns align with key performance metrics across the…