Director, Coach Engagement

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

Why Work for the USTA?

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Role

The Director, Coach Engagement is a key strategic leader within USTA Coaching responsible for shaping, overseeing, and elevating all externally facing communication, marketing, and engagement efforts for the coaching community. This role ensures consistent, high-quality messaging across platforms and serves as the strategic hub for coordinating marketing, content, social media, PR, and communications efforts that support USTA Coaching’s mission, programs, and brand.

The Director will lead the strategy and approval processes for newsletters, email marketing, digital engagement, creative campaigns, and coach-facing content that drives awareness, connection, and value. This position also plays an important role in informing and strengthening the USTA Coaching content calendar, ensuring coaching priorities, stories, and initiatives are integrated seamlessly across channels.

• Develop and implement a comprehensive engagement strategy that elevates awareness, value, and participation in USTA Coaching programs and services.
• Serve as the central leader coordinating cross-functional work with Marketing, Content, Social Media, PR, and Communications to ensure cohesive messaging and unified storytelling.
• Establish annual engagement goals, KPIs, and success measures tied to coach satisfaction, reach, and retention.
• Provide strategic oversight and final approvals for all externally facing materials representing USTA Coaching.
• Shape and contribute to the USTA Coaching content calendar, ensuring strategic alignment, timely storytelling, and consistent representation of coaching initiatives across all platforms.

• Work in partnership with marketing to guide the development and planning of USTA Coaching communications, providing oversight and final approval across newsletters, email campaigns, and touchpoints.
• Guide story development, content themes, creative concepts, and messaging frameworks that reflect the needs and interests of the coaching community.
• Partner with Creative and Marketing teams to develop innovative campaigns, promotional materials, and content assets that elevate USTA Coaching’s brand
• Collaborate closely with Social Media teams to support social strategy, ensure coaching priorities are represented, and enable them to capture the content, stories, and assets needed for effective execution.

• Develop engagement initiatives that foster meaningful connections with coaches, deepen loyalty, and strengthen the overall coaching ecosystem.
• Identify opportunities to enhance coach-facing communications and create new touchpoints that add value throughout the member lifecycle.
• Oversee communication and content strategy for the annual USTA Coaching Summit, including keynote themes, agenda storytelling, promotional campaigns, and post-event engagement.

• Serve as the primary leadership partner connecting USTA Coaching with shared services, ensuring streamlined workflows, clear communication, and strong collaboration across teams.
• Work closely with the Senior Director of Member Acquisition & Retention to align engagement strategies with membership goals, lifecycle communications, and retention initiatives.
• Ensure messaging consistency across internal departments and external partners.

• Oversee timelines, creative briefs, campaign calendars, and communication schedules for all engagement initiatives.
• Ensure the timely production and delivery of high-quality content and…