Brand President - FEP

Brand President – Restaurant Group

Reports To: CEO / Group President

The Brand President is responsible for the overall performance, growth, and strategic direction of a restaurant brand or portfolio. This role holds full P&L accountability and leads cross-functional teams across operations, marketing, culinary, development, and finance to drive profitable growth, brand consistency, and operational excellence
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Strategic Leadership

• Define and execute brand vision, growth strategy, and market expansion plans
• Identify new revenue streams, partnerships, and development opportunities

Financial Performance

• Own full P&L; drive sales, EBITDA, and unit-level profitability
• Establish KPIs and performance metrics; lead data-driven decision making

Operations

• Oversee multi-unit operations to ensure consistent execution, food quality, and guest experience
• Improve labor efficiency, cost controls, and overall unit economics

Brand & Marketing

• Protect and evolve brand positioning across all guest touchpoints
• Partner with marketing on campaigns, digital strategy, and customer engagement

People Leadership

• Build and lead a high-performing leadership team (VPs/Directors)
• Drive talent development, succession planning, and culture

Development & Growth

• Partner on site selection, new unit openings, and remodel initiatives
• Support franchise relationships and performance where applicable

• 15+ years in restaurant, hospitality, or multi-unit retail leadership
• Proven success with multi-unit P&L ownership and scaling operations
• Experience in growth, turnaround, or brand transformation environments
• Strong leadership of senior teams and cross-functional organizations
• Deep understanding of operations, finance, and brand management

• Strategic & Financial Leadership
• Operational Excellence
• Brand Stewardship
• Talent Development
• Data-Driven Decision Making