Area Sales Manager - New Home Construction

Job Details

Job Location:

Orlando Division - Orlando, FL 32811

The role of the ASM is to support the demands and needs of the sales team through the guidance and direction of the Division Sales & Marketing Leader. This position will have supervisory responsibilities in accordance with division policies while ensuring all sales associates/consultants have required certifications as mandated by state or local jurisdictions.

• Meet or exceed division set sales goals. Coach and assist sales staff with sales closings to achieve desired department goals.
• Manage and oversee the activities of on-site sales staff for assigned communities.
• Support division goals to obtain division overall customer satisfaction rate of 100%.
• Recruit, train, evaluate, manage, mentor and retain sales staff.
• Ensure proper staffing in communities.
• Perform on-site reviews and evaluations.
• Manage contract process; accuracy and timely ratification (as applicable). Enforce company policies to include contract agreements and start paperwork to ensure all is completed correctly and timely.
• Ensure compliance of pricing and sales release guidelines; coordinate the administration of change orders, special option requests to ensure communication with appropriate departments.
• Confirm incentives for neighborhoods and update CMA’s together with community sales consultants. Confirm through the CMA that DRB is positioned correctly with product/house plan, standard features and options offered to best match buyer profile per community.
• Maintain knowledge of competitive market and suggest strategies to increase customer base.
• Assist in the coordination of opening and closing of new communities.
• Provide input regarding the advertising/marketing needs of the communities. Confirm community signage and offsite weekend directional includes correct message and company branding.
• Partner with corporate marketing and Director Sales & Marketing on advertising.
• Champion Realtor outreach campaigns (breakfasts, lunches, office presentations).
• Must have valid driver’s license for travel to off‑site events and division communities.

• Excellent verbal and written communication skills.
• Professional appearance.
• Excellent presentation skills.
• Demonstrated problem solving and negotiation skills.
• Well organized and self‑directed.
• Strong interpersonal skills, customer service driven.
• Displays a friendly, enthusiastic, approachable manner.

• Bachelor’s degree in Business, Marketing, or Sales Marketing or equivalent of five years of experience in new home sales; or combination of education and equivalent work experience.
• Prior experience in new home sales preferred but not required.
• As required by law, must be a licensed Real Estate Agent.