Director of Corporate Owned Studios - Fitness

Director Of Corporate Owned Studios (Cos)

Purpose Brands, the parent company of Orange theory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Director of Corporate Owned Studios (COS) to join its Orange theory team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.

The Director of Corporate Owned Studios serves as the operational leader for Orange theory Fitness' Corporate Owned Studio portfolio. This role is accountable for the overall performance, profitability, member experience, fitness execution, and talent development across all corporate locations.

Leading Regional Directors, Studio Managers, Head Coaches, and support functions, the Director will strengthen operating discipline, drive profitable growth, build leadership capability, and position Corporate Studios as Orange theory's centers of excellence and testing ground for future products, programs, and operational initiatives.

The ideal candidate is a high-impact multi-unit operator with a demonstrated ability to elevate performance, rebuild underperforming operations, develop strong leadership teams, and drive sustainable growth. This leader thrives in environments requiring disciplined execution, change leadership, and operational transformation while protecting an exceptional member experience.

• Provide strategic leadership for the Corporate Studio portfolio.
• Lead and develop Regional Directors and studio leadership teams.
• Refine operating rhythms, scorecards, and performance management processes to improve execution.
• Lead portfolio-wide performance improvement initiatives that strengthen operational effectiveness, studio profitability, and team accountability.
• Establish action plans to recover performance in underperforming markets and studios.
• Drive change management efforts that support business transformation and long-term growth.

• Own portfolio-wide P&L performance, budgeting, forecasting, and profitability.
• Drive membership growth, retention, and revenue expansion.
• Improve sales execution, conversion, and member lifecycle management.
• Optimize labor, payroll, and operating expenses while maintaining service standards.
• Partner with Marketing, Finance, and Brand teams to accelerate growth and strengthen unit economics.
• Set clear financial expectations and ensure corrective action plans are implemented when results fall below targets.
• Improve cash flow, profitability, and operating efficiency across the portfolio.

• Establish Corporate Studios as the benchmark for coaching quality across the Orange theory network.
• Lead the development of Head Coaches, Fitness Leaders, and coaching talent pipelines.
• Ensure consistent execution of the Orange theory workout experience and fitness standards.
• Partner with Fitness, Learning & Development, and Product teams to elevate product effectiveness and member outcomes.
• Drive coach recruitment, retention, performance management, and succession planning.

• Champion an exceptional member experience across all touchpoints.
• Lead retention and engagement strategies that increase member loyalty and lifetime value.
• Leverage feedback and performance data to continuously improve the experience.

• Partner with Product, Fitness, Operations, and Executive Leadership to test and scale new initiatives.
• Support pilots, innovation programs, and operational readiness efforts across Corporate Studios.
• Develop best practices and playbooks that can be leveraged throughout the franchise network.
• Serve as the operational voice of the studio experience in enterprise decision-making.

• Build high-performing teams and leadership pipelines at every level of the organization.
• Foster a culture of accountability, collaboration, continuous improvement, and results.
• Recruit, coach, and retain industry-leading talent.
• Lead change efforts that strengthen field leadership capability, accountability, and performance expectations.

Strengths

The successful candidate is an operator, business builder, and people leader who can assess complex businesses, set clear priorities, strengthen accountability, and execute against ambitious goals. They are equally comfortable developing leaders, driving profitability, restoring momentum in underperforming operations, and championing a best-in-class member experience. This leader combines strategic thinking with hands-on execution and thrives in environments requiring transformation and sustained growth.

Background

Required

• Bachelor's degree or equivalent experience.
• 10+ years of multi-unit leadership experience.
• 5+ years leading leaders in a regional, divisional, or senior operational role.
• Demonstrated P&L ownership and financial management experience.
• Proven success leading multi-unit organizations through growth, operational improvement, or business transformation.
• Demonstrated ability to improve performance through operational discipline, leadership development, and execution.
• Exceptional leadership,…