Associate Manager, Performance Marketing

Overview

Company Description VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!,

SYFY, and Golf Channel, with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, Golf Now, Golf Pass, and Sports Engine. VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit, empowering creativity, embracing change, and driving connection in an ever-evolving world.

Job Description The Associate Manager, Performance Marketing position will play an integral part of the Performance Marketing team executing highly visible campaigns for several key entertainment brands across Versant. This position will help manage the execution, analysis, and optimization of multiple paid marketing campaigns across several ad platforms. This position will work closely with leadership to identify and manage areas of opportunity to optimize towards primary KPIs and OKRs.

The ideal candidate will bring the skills necessary to apply industry best practices and incorporate data-driven strategies across all areas of paid marketing.

• Execute and manage paid marketing campaigns that align with business objectives.
• Thorough understanding of multiple core advertising platforms including hands-on experience with paid advertising platforms such as Google Ads, Facebook Ads, Tik Tok Ads, etc.
• Proficiency in using marketing automation tools, analytics platforms such as Google and Adobe, and ad management platforms is preferred. Candidates should stay updated with the latest technologies and trends in digital marketing.
• Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across digital marketing tactics.
• Collaborate with Sr. Manager and performance marketing coordinators to develop and execute best in case paid social and search campaigns.
• Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks. Ability to prioritize is essential.
• Ability to launch campaigns from the ground-up, including research, competitive analysis, audience ideation and technical best practice by ad platform.

Basic Requirements:

• Bachelors’ degree in Marketing or a related field and/or equivalent experience
• 3+ years of relevant business experience with strong focus on paid search & paid social
• Strong understanding and application of PPC principles, tools & methodology.
• Excellent analytical, prioritization, organizational, and quantitative skills.
• Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics)

Desired Characteristics:

• Familiarity and passion for movies and the entertainment industry
• Understanding of mobile app measurement is a plus
• Basic understanding of core SEO principles and the relationship between PPC and SEO
• Passion for analytics and digital marketing

Additional

Job Requirements:

• Hybrid:
  This position has been designated as hybrid, generally contributing from the Orlando office, a minimum of three days per week.
• Must be willing to work in the Orlando, FL office

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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