Digital Media Planner​/Buyer

Digital Media Planner & Buyer | Digital Media Manager

Works closely with the Media Director and client service teams to provide digital and traditional media planning, research, strategies, and recommendations, and implementation of said recommendations. A detail-oriented and experienced individual who is data-smart, innately curious, incredibly driven, and intently focused on achieving technical and measurable results.

• Minimum 2-4 years of experience buying traditional and digital media
• BA/BS or equivalent
• Up-to-date knowledge of the digital media marketplace with a solid understanding of media best practices and planning and buying process
• Understanding of ad formats, segmentation, targeting, trends and platforms in the paid media landscape
• Passionate and articulate and can craft a compelling plan/recommendation and present it to the client
• Capacity to see the big picture across all marketing touch points, e.g., TV, Display, Search, Social, Online video
• Constant focus on outcomes and solutions

• Work with Media Director to provide paid media recommendations with supporting rationale and POVs
• Plans and places paid media local and national media buys, optimizing campaign strategies and tactics to maximize results and ensure client goals are achieved
• Comfortable working on digital media including but not limited to paid social, paid search, display, streaming online video and existing, as well as new platforms and technology
• Confers with and negotiates with media vendors with the ability to determine optimum use of budgeted funds to achieve marketing objectives.
• Compiles media reports with the necessary information to analyze results versus defined campaign metrics
• Responsible for the ongoing support and mentorship of junior team members on daily tasks in order to grow their knowledge base and expand individual management skills.
• Present to clients in a manner representative of the ethos of the agency

• Organized with ability to multi-task
• Strong analytical skills
• Effective time management and organizational skills as well as strong attention to detail
• Team player with ability to work independently
• Excellent written and verbal communication skills
• Strong presentation skills / experienced and comfortable interfacing with clients
• Strong deck-building and report/dashboard capabilities
• Working knowledge of media tools and platforms such as Google Ads, Google Analytics, Facebook Ads, Tik Tok Ads, etc.
• Proficiency in Microsoft Excel or Numbers, Mac & Keynote skills