Manager, Event Operations
Listed on 2026-02-17
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Marketing / Advertising / PR
Event Manager / Planner, Digital Marketing, Marketing Communications, Marketing Manager
We Put the World on Vacation
Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.
HowYou'll Shine
Responsibilities include, but are not limited to:
Event Intake and Support: Manages the team responsible for event processing and offer management, overseeing the end-to-end handling of all event submissions, legal review, Journey offer creation, and all internal processes required to provide marketing scripts, fulfillment letters, and offers to sales teams. In addition, the manager ensures the team supports all aspects of event operations, including rescheduling and cancelling reservations, processing fees and transactions, pulling and validating reports and manifests, confirming guest qualifications, and managing the MBX email box—including sending confirmation letters and responding to event-related emails.
The manager is accountable for the smooth execution of all administrative and operational event support functions, with a strong focus on data accuracy, compliance, and process improvement. (40% Time)
Event Marketing Campaigns:
Integrated Campaign Development:
Lead the planning and execution of personalized digital marketing campaigns that support Travel + Leisure Co. events across all Vacation Ownership brands (e.g., Club Wyndham, Margaritaville Vacation Club, World Mark). Develop full-funnel strategies that integrate digital, paid media, and physical touchpoints—including email communications, confirmation letters, on-site signage, and in-center tools—to ensure consistent messaging and maximize engagement. Partner with stakeholders to define KPIs, align marketing plans with broader business goals, and ensure all campaign elements are delivered in coordination with the event calendar.
Multi-Channel Touchpoint Management:
Oversee the integration of digital channels, paid media, and physical activations (event booths, signage, printed collateral, and on-site staff engagement). Ensure all assets and experiences reflect brand standards and are tailored to ownership status and travel preferences. Lead Generation & Conversion Optimization:
Drive high-quality lead generation through strategic campaign execution. Manage the creation of campaign assets, monitor performance across channels, and implement optimizations to improve conversion rates and overall campaign impact. Event Calendar Management:
Own and maintain the master event calendar and associated marketing campaign calendar to ensure alignment across departments and timely execution of all initiatives. Coordinate with internal stakeholders to ensure visibility, resource planning, and cross-functional readiness for upcoming events and activations. Reporting & Analytics:
Track marketing campaign performance across channels to evaluate campaign effectiveness. Share out trends, ROI, and areas of improvement to senior leadership. Provide strategic optimization to enhance targeting, messaging, timing and impact of future campaigns.
Project Management & Process Improvement: Support projects aimed at enhancing event marketing processes and execution. Identify gaps and inefficiencies in current event planning workflows. Serve as a key stakeholder in IT projects — including attending requirements meetings and participating in UAT testing for automation solutions. (20% time)
Customer Engagement & Loyalty: Implement and maintain post-event surveys to capture guest feedback, identify high-impact and cost-effective events, and use insights to inform future campaign strategies and improve overall event marketing effectiveness. (10% time)
Travel RequirementsMinimal travel, approximately 5%–10% of the time.
- Travel will primarily be to the Orlando corporate office if needed or to attend team summits.
- Bachelor’s degree in…
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