Assoc. Director Rental Digital Marketing

Position Summary

As a member of the professional staff, contributes general knowledge and skill in a discipline area (e.g., Accounting, Finance, Brand & Digital, Human Resources, Information Technology, Operations Planning & Support, Sales & Marketing, Law Department) to support team and/or department objectives. Generally, works under close supervision or within well‑established guidelines to complete routine tasks.

• Translating the annual rental marketing needs once identified by Inventory and Revenue Management (IRM) leaders.
• Creating an annual digital marketing plan and budget documents.
• Meet regularly with IRM field leaders to reevaluate rental inventory and marketing needs, report on marketing program performance, and provide recommendations for new or modified marketing tactics.
• Evaluate past campaigns and programs to increase, improve, decrease, or eliminate campaigns and programs accordingly.
• Review ad spend, marketing program results and inventory needs monthly to adjust the rental marketing plan.
• Collaborate and provide tactical recommendations for Metasearch and OTA campaigns, including Trip Advisor, Google Hotel Ads, Kayak, Expedia, and
• Resource plan the implementation of marketing plans utilizing the Manager, Digital Rental Marketing.
• Distribute programs and projects for the Rental Marketing team and oversee the execution of the programs.
• Explore new marketing programs, channels, and technologies with Hyatt Corporation, Online Travel Agencies/Agent (OTA), social media, search engine marketing, third party media agencies, Convention and Visitors Bureaus (CVBs), and other channel partners.
• Build business cases and proposals to get new programs approved.
• Ensure the rental marketing calendar remains updated and resources are allocated properly to support HVO’s rental marketing initiatives.
• Review, recommend and execute local marketing, World of Hyatt, and OTA marketing opportunities.

• Work with Inventory and Revenue Management to understand high level promotional time periods to execute promotions via various digital marketing tactics.
• Collaborate with HVO Brand, MVW creative team, MVW Law Department, Hyatt Corporation, and external ad and creative agencies to ensure rental marketing assets and campaigns comply vendor standards, licensing requirements with Hyatt Corporation, and local, state, regional, and federal laws.
• Work with agency partners to execute digital marketing campaigns such as paid search, social, and display in accordance with marketing calendar.
• Partner with internal teams and external agencies to create and proof digital ad design and copy.
• Collaborate with HVC Vacation Ownership Marketing, Hyatt Field Marketing, Hyatt Corporate Digital and SEO teams, and third‑party agencies to ensure keywords are distributed equitably and follow non‑compete guidelines for organic and paid media campaigns.
• Collaborate with the Manager, Digital Rental Marketing and the Vice President, Rental Marketing Rental Marketing leaders to optimize relevant market offers, including analytics, tracking and recommendations.
• Build relationships with Hyatt Corporation digital marketing contacts and review Hyatt‑related opportunities.
• Lead or assist with contract verification and negotiations. Help research and coordinate communication between MVW Procurement, Global/Information Technology, Privacy and Security.

• Partner with content team to support SEO efforts on , local listings, and OTA/e‑channels, by ensuring the accuracy of photos, content, room descriptions, amenities, hotel alerts.
• Verify new properties are added to  and ecommerce platforms.
• Add new properties to current marketing campaigns and platforms.
• Oversee and optimize photo and video shoot planning with IRM and MVW Brand for rental marketing.
• • Create and review shot lists by room type and resort amenities.
  • Coordinate the securing of rooms with revenue managers.
  • Leverage rental marketing funding when necessary to supplement capital expenditure funding.
• Ensure lifestyle photography and videos requirements to support paid media campaigns are incorporated and funded (if necessary) in the photo…