Marketing Coordinator

Overview

KB Home is one of America's largest and most trusted homebuilders, with nearly 700,000 quality-homes built over our more than 65-year history. Operating across 21 divisions in 9 states, we don’t just build houses we create places where families can make a lifetime of memories. At KB Home, our foundation is our people. We foster genuine relationships with our customers throughout their home buying journey, while our employees bring passion and purpose to work every day.

Our shared culture of customer obsession drives our mission to make home ownership attainable for all.

The Opportunity Join our dynamic team as a Marketing Coordinator! In this role, you'll support the division's marketing strategy and plan, working closely with our marketing and sales teams to execute community-specific marketing initiatives.

• Partner with marketing and sales teams to develop community strategies and participate in weekly sales meetings.
• Coordinate events such as grand openings, special events, trade shows, chamber events, and realtor activities, ensuring smooth vendor management and logistics.
• Manage event details including vendor commitments, food/beverage orders, invoice processing, and setup arrangements.
• Assist with the opening and closing of communities and model centers and oversee the upkeep of community signage and facilities.
• Work with Corporate Marketing to secure marketing materials and creative signage for events and campaigns.
• Maintain marketing assets such as price sheets, site maps, brochures, and digital content for community websites featuring interactive floor plans and virtual tours.
• Conduct model home inspections to ensure readiness for public viewing.
• Create and update community web pages with photography, community highlights, pricing, floor plan details, drone videos, and virtual tours.
• Prepare engaging content for the company’s Corporate Social Media platforms, with a strong focus on Instagram (capturing high-quality photos, videos at company events, team activities and project milestones).
• Collaborate closely with corporate social media team and divisional sales team to ensure content aligns with brand standards and effectively represents divisional initiatives and events.
• Update MLS systems and provide weekly inventory updates for Realtors.
• Assist with the marketing calendar, maintain traffic reports, and monitor media advertising campaigns with KB agency to generate leads and drive traffic goals.
• Purchase and maintain promotional marketing items. Ensuring the marketing closet/inventory is organized and/or assist with retrieving inventory at the warehouse.
• Administrative support with mail distribution, scheduling couriers, processing invoices, and maintaining monthly marketing expenses.

• Associate’s or Bachelor’s degree in advertising, marketing, business, or communications (preferred).
• Minimum of 1 year of administrative experience in a professional environment.
• At least 2 years of prior marketing experience (preferred), with homebuilding or residential real estate experience being a plus.
• Familiarity with CMS and social media platforms (preferred).
• Strong verbal and written communication skills.
• Excellent organizational skills and the ability to multitask effectively.
• Team-oriented with a collaborative mindset.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) at an intermediate level.
• A strong sense of urgency and a bias for action.
• Ability to work well under pressure and consistently meet deadlines.

• Work flexible 8-hour days with occasional overtime and weekend events.
• Conduct business ethically and professionally with potential buyers, trade partners, and coworkers.
• The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation.
• Ability to stand or sit for extended periods.
• Ability to move about work location.
• Ability to drive/travel as needed to tour KB Home communities.
• Ability to walk up and down stairs.
• Ability to observe details at close range and communicate information so others will understand.
• Ability to transport and move up to 20 lbs and move as needed (for roles in…