Marketing & Community Engagement Specialist

About the Role:

As a CBRE Marketing & Community Engagement Specialist, you will be responsible for performing complex marketing research supporting a large retail property. This includes collecting, reviewing, and presenting information while maintaining databases.

This job is part of the General Marketing job function. They are responsible for the design, development, and execution of marketing programs that support the organization's products and services.

• Research opportunities and forecast trends with statistical data. Measure the effectiveness of current marketing campaigns.
• Make recommendations on current campaigns and communicate improvements based on customer feedback and research findings.
• Establish target audiences and develop methods for complex data collection. This includes surveys, questionnaires, polls, etc.
• Use modern and traditional methods of data collection to identify key focus areas.
• Keep updated with ongoing market trends, previous trends, and their impact on the market.
• Forecast upcoming trends in the market segment and communicate to the team to take action.
• Review the effectiveness of current marketing campaigns, advertisements, etc.
• Use AI tools to track current customer activity. Tap into potential untapped customer segments.
• Research consumer buying habits and their correlation with various economic events.
• Apply general knowledge of standard concepts and techniques/procedures to accomplish assigned tasks and solve routine problems.
• Have a broad knowledge of own job discipline and some knowledge of several job disciplines within the function.
• Lead by example and model behaviors that are consistent with CBRE RISE values. May convince to reach an agreement.
• Impact the quality of own work and the work of others on the team.
• Work primarily within standardized procedures and practices to achieve objectives and meet deadlines.
• Explain complex information to others in straightforward situations.