Manager, Section Marketing

Overview

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate.

This role is responsible for partnering with USTA’s 17 sections to help align the national marketing strategy with local execution, driving participation, engagement, and growth of tennis in communities across the country, combining strategic planning and hands-on coordination, working closely with sections and internal teams to align efforts, connect to national marketing resources, and support the successful execution of USTA programs, campaigns, and initiatives.

• Section Marketing Partnership
  • Serve as the primary marketing contact for USTA sections, building strong relationships with section marketing teams, acting as a day-to-day partner to understand needs and opportunities
  • Support sections by helping navigate national resources, connecting them with the right marketing SME, and ensuring strong follow-through on requests
  • Advocate for section perspectives across national marketing strategies to help ensure alignment and shared success
  • Support the onboarding of new section marketing staff and guide to help sections execute effectively
  • Maintain and evolve shared marketing resources, including Google sites, toolkits, and the marketing generator (asset library), UPM, ensuring materials are organized and easy to access
• Marketing Strategy & Campaign Delivery
  • Partner with sections to align local marketing efforts with national campaigns and priorities
  • Support the development of local strategies and campaign plans based on section needs and goals
  • Facilitate collaboration between sections and national teams, including developing marketing briefs and coordinating with creative and channel partners
  • Support execution of national campaigns at the local level, allowing flexibility for sections to adapt as needed
  • Partner with analytics teams to share insights and bring back feedback to sections to inform future campaigns
• Project Management & Operations
  • Manage intake, prioritization, and coordination of section marketing requests
  • Maintain the integrated marketing calendar across national and section initiatives
  • Coordinate with marketing and shared services teams (creative, digital, social, email) to support execution and ensure alignment across teams
  • Support the timely delivery of projects with a focus on quality and clear communication
  • Manage the bi-annual section purchasing program with catalog updates and group order coordination
• Events & Engagement
  • Lead planning and execution of the Section Marketing Meeting in partnership with sections and the Director, Marketing & Brand
  • Travel to sections as needed to build relationships and support local initiatives
  • Conduct surveys to gather input and feedback from sections to inform planning and improvements

• Bachelor’s degree in marketing, business, communications, or a related field
• 5+ years in marketing, preferably in a multi-stakeholder or matrixed organization
• Background working with regional, chapter-based, or non-profit structures preferred
• Proven ability to develop and execute integrated marketing strategies and campaigns
• Comfortable using data and insights to inform decisions and optimize performance
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Familiarity with marketing tools and platforms (e.g., asset libraries, project management tools such as )
• Excellent written and verbal communication skills
• Highly organized, detail-oriented, and able to work effectively with cross-functional teams
• Experience in sports is a plus
• This position is designated as “hybrid/flex” in Orlando and allows for both remote and on-site work

• Flexibility:
  Our Hybrid with Flexibility approach combines a balance of…