Digital Paid Media Manager

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Digital Paid Media Manager oversees the development and execution of comprehensive Digital Paid Media strategies and Lifecycle Marketing campaigns to drive customer activation, retention, and engagement for the RCI business unit. This role requires a strategic and analytical thinker with hands-on experience in managing digital advertising campaigns and lifecycle marketing initiatives. The ideal candidate will be adept at leveraging data to optimize marketing efforts, collaborating with cross-functional teams, and driving measurable business results.

How You'll Shine:

Paid Digital Media Strategy & Optimization Lead and mentor a team of digital analysts supporting the end-to-end execution and optimization of paid media programs across paid search, programmatic and paid social while providing guidance, feedback, and support to foster their professional growth and creativity

Lead research and analysis to identify optimal media channel mix, platforms, and partners for campaign execution

Evaluate and employ evolving trends, technologies, and procedures in the digital space to our programs aimed at improving paid media performance

Support routine campaign account audits, ensuring programs maintain executional excellence in all facets: campaign creative, campaign structure and strategy, audience targeting, keyword strategy, tracking, and tagging infrastructure

Build and foster strong relationships with media partners and vendors ensuring optimal campaign set-up, competitive media pricing, exclusive placements, and ongoing performance improvements

Stay informed of industry regulations and compliance guidelines, ensuring all media buying activities adhere to legal and ethical standards

Develop and manage the budget for paid media while providing regular budget updates and forecasts to senior management

Lifecycle Digital Marketing Strategy & Optimization Oversee the creation and execution of lifecycle digital marketing campaigns, ensuring timely and relevant communications based on customer behavior and segmentation. Goal being to elevate the member experience through personalization and intentional marketing messaging

Channels:
Partner and collaborate with internal business teams (marketing, analytics, digital creative, segmentation) to plan and execute lifecycle marketing campaigns that are cross-channel in nature (web, email marketing, paid media, SMS etc.)Messaging:
Partner with digital creative team to deploy campaign messaging that is targeted and personalized based on member behavior, lifecycle stage, and preferences

Measurement:
Partner with the analytics team to identify appropriate success measurement framework based on member lifecycle stage. Then ensure said KPIs are embedded within campaign strategy

Optimization:
Collaborate with external vendors and partners to enhance lifecycle marketing capabilities and stay updated on best practices and emerging trends

Leverage marketing automation tools to develop efficiencies and improvements within digital marketing programs

Facilitate the deployment and adoption of lifecycle learning agendas centered around iterative testing schedules, with the intent of continuously refining go-to-market strategies

Analysis & Measurement Continuously monitor digital campaign performance results to determine what is working and what can be improved

Successfully leverage and analyze reports/dashboards to uncover performance trends and develop actionable insights to enhance digital marketing programs

Work collaboratively with the analytics team on media performance and optimization, establishing the most effective targeting and personalization strategies

Present key insights and…