Senior Marketing Manager - NA Gateway

What you'll bring to the team

Qualifications & Experience

As the Senior Creative & Media Marketing Manager Gateway NA in the Gateway NA & APAC cluster, you will play a key part in developing and implementing innovative, data-driven marketing campaigns and activations that drive consumer demand for your cluster, to achieve revenue targets and enhance the guest experience for your cluster, whilst maximizing marketing ROI.

You will work as part of a lean Go-to-Market team alongside PR, with support from the Global COEs including, Marketing, Consumer Proposition and Indirect Sales.

Attractions within your remit include Madame Tussauds in Las Vegas, Nashville, Hollywood and PPWoP Chicago, PPWoP Michigan, Peppa Camp DC, BP Arizona, SEA LIFE Centres in Arizona, Charlotte, Kansas and Michigan and Wondra Chicago.

Global Marketing will become the CoE team, providing strategic direction, specialist expertise and best practice frameworks to support the Go to Market teams and enhance execution within the region and clusters.

You will work closely with other specialist teams within the Growth function, including Global Brand and Global Insights and Strategy; and outside of the function, including Finance, People and Merlin Magic Making (the innovation arm of Merlin).

The key to success will be working together as a high performing and collaborative team within this matrix to deliver the primary revenue for your cluster and contribute to your region’s annual targets.

This role requires a dynamic and passionate marketer with a “can-do” attitude, a good understanding of both digital and traditional marketing, a strong commercial focus and drive for results.

Marketing Strategy:
Be a key contributor in developing the marketing strategy for your cluster led by the GTM Director, aligning with the company’s overall business objectives. Ensure a cohesive and impactful brand presence across your market.

Campaign Planning & Activation/Execution:
Lead the planning, development, and activation/execution of compelling integrated marketing campaigns for your cluster and experiences that engage and inspire our target audiences and deliver our customer, brand and commercial objectives.

Creative Development and Adaptation:
Creative campaign development and adaptation, from brief to execution, ensuring alignment with brand positioning, audience insight, and business goals; working in conjunction with the global team.

Brand Management:
Work closely with the Global Brand to align marketing efforts with brand strategies and frameworks and drive brand growth. Ensure consistent brand messaging and identity across all marketing activity.

Cross-Functional Collaboration:

Deliver our marketing objectives by embracing matrix working and building partnerships across Merlin and with external agencies to ensure strategies are integrated across all customer touchpoints.

Customer Insights & Analytics:
In collaboration with the Global Insights and Strategy team, drive customer engagement by placing target customers at the heart of marketing plans, ensuring a deep understanding of customer behaviour, market trends, and the competitive landscape.

Cluster Marketing:
Work as a team with your cluster to support your GTM Director by developing marketing plans that deliver our cluster objectives. Drive relevance and effectiveness by ensuring any global activity is adapted effectively to meet local market needs. Use frameworks provided for regional teams to help achieve local marketing goals and build best practice.

Leadership. Role model Merlin values and behaviours to all team members around you, helping to foster a culture of creativity, collaboration, and excellence.

Measurement & Budgets:
Provide regular reporting and insight to senior leadership, making data-driven recommendations for continuous improvement. Manage the cluster marketing budget, ensuring optimal allocation of resources across campaigns and regions with no overspend.

Interfacing Role (Who you work with)

Nature of Interface (What you work on)

Operations Business Lead…