Senior Director - New Customer Acquisition

Who We Are

At Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact.

Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.

The Sr Director New Customer Acquisition is responsible for leading and scaling Newrez’s first‑time customer growth engine across paid, owned, earned, and partner channels. This role will lead the strategy, execution and optimization of multichannel acquisition programs with a focus on driving high‑quality demand, efficient conversion, and sustainable ROI.

The Sr Director partners closely with Martech, Analytics, Product, Sales, and Technology teams to continuously improve segmentation, targeting, and funnel performance through data‑driven experimentation and performance optimization.

• New Customer Acquisition Strategy & Execution

• Develop, execute and optimize the enterprise new customer acquisition strategy across digital media, paid search, paid social, affiliates, partnerships, email/SMS nurture, and emerging channels.

• Lead funnel design, testing, and conversion rate optimization across all acquisition touchpoints.

• Identify new customer segments, market opportunities, and channel expansion opportunities.

• Own test and learn roadmaps, creative optimization cycles, and audience development plans.

• Support and manage partner programs to expand reach and accelerate customer growth.

• Team & Stakeholder Management

• Lead and develop a high-performing acquisition team including channel managers, strategists, and growth specialists.

• Collaborate closely with Product, Sales, Technology, Data, and Analytics teams to align acquisition initiatives with broader business goals.

• Set clear performance objectives, manage budgets, and support professional development.

• Present acquisition performance, insights, and optimization recommendations to senior leadership.

• Ability to effectively and accurately convey information to others.

• Performs related duties as assigned by management.

• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.

• 10+ years of experience in digital acquisition, performance marketing, or growth marketing.

• 3+ years of experience leading teams or complex cross functional initiatives.

• Demonstrated success scaling multichannel acquisition programs in a data driven environment.

• Experience managing agencies, partners, and sizable acquisition budgets.

• Deep expertise in paid media channels, CRM based nurture, and audience targeting.

• Strong analytical capabilities with the ability to translate data into acquisition strategy.

• Experience working with Martech and data platforms supporting acquisition programs.

• High learning agility and ability to thrive in a fast‑paced, dynamic environment.

• Strong verbal communication skills; strong writing and composition abilities.

• Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.

• Strong influencing and negotiation skills; consultative and collaborative work style.

• High learning agility with the ability to learn and integrate business variables and learn new systems and platforms.

• Effective at managing multiple priorities under tight deadlines in a fast‑paced, dynamic environment.

• Strong project management capability.

• Self-directed and comfortable working with ambiguity and uncertainty.

• High degree of professional maturity, integrity, ability to maintain confidential data and information.

• High degree of business acumen; strong technical aptitude.

• Strong Microsoft Office skills.

• Working on‑site at…