Local Marketing Manager

Pop Stroke is a founder-led brand built by people who believe energy creates results and culture creates momentum. We aren’t here to simply run venues — we’re here to build something special together.

At Pop Stroke, every team member has limitless potential to become who they want to be. We encourage bold ideas, celebrate growth, and believe that when you’re supported, challenged, and trusted, you rise.

We solve problems together, jump in, and move the needle every day because we care. We lead with ownership, back each other up, and never lose sight of the fun along the way.

This mindset; the drive, the heart, the teamwork is what we call The Pop Stroke Way.

If it’s not fun, rethink how we’re doing it. We bring creativity, positivity, and joy into everything we do, from guest interactions, doing hard things, and how we support one another.

Your vibe sets the tone. Every leader and team member influences the experience. Show up with enthusiasm, optimism, and presence.

See it. Fix it. Jump in.

We are hands on problem solvers that jump in and become part of the solution. We leave things better than we found them.

Live your role with an owner’s mindset. We take pride in our work, hold ourselves accountable, and treat the business like it’s our own.

Don’t repeat yesterday — rethink, improve, grow. We challenge “the way it’s always been done” and are always looking for better ways to serve our guests and each other.

These values are how we show up every day. This is what means to live The Pop Stroke Way.

The Local Marketing Manager is responsible for driving local brand awareness, guest traffic, growth of membership, and venue revenue by building meaningful community partnerships, executing local marketing initiatives, creating engaging brand experiences, and establishing Pop Stroke as a valued part of the local community.

• Create Local Brand Awareness
• Build & Manage Community Partnerships
• Support Event Sales Team
• Capture & Organize Content
• Manage In-Venue & Promotional Assets
• Maintain the Local Events Calendar
• Manage Online Presence & Google Reviews
• Track Marketing Performance & Reporting

• Build, maintain, and strengthen relationships with local businesses, youth sports organizations, schools, chambers of commerce, hotels, apartment communities, nonprofits, and other community partners.
• Identify and execute partnership opportunities through sponsor ships, fundraisers, networking events, festivals, and community activations that generate measurable awareness, guest traffic, memberships, and event leads.
• Collaborate with Venue Leadership and Corporate Marketing to secure approval for sponsor ships, budgets, and promotional opportunities.
• Represent Pop Stroke at local events and serve as the venue's brand ambassador to strengthen community awareness and engagement.
• In college markets, manage relationships and partnerships with local universities, including student organizations, athletics, campus departments, alumni groups, and Greek life, to drive brand awareness, memberships, group events, and student engagement.

• Capture and organize high-quality local photo and video content for use across social media, email, digital advertising, and corporate marketing channels.
• Manage the venue's Facebook page, including content publishing, guest engagement, event promotion, and community interaction.
• Manage the local influencer program, including identifying local creators, coordinating hosted visits, managing select free memberships, and cultivating long‑term relationships.
• Ensure all local marketing collateral, digital assets, menus, promotional materials, signage, and venue information remain current and accurate.
• Maintain accurate business information, photos, and promotions across online listings, including Google Business Profile, Chambers of Commerce, CVBs, tourism websites, and other local directories.
• Monitor Google reviews daily and respond professionally to guest feedback while partnering with Operations to address opportunities for improvement.

• Spend time in the venue…