Director, Industry & Service Line Marketing

## Director, Industry & Service Line Marketing Apply remote type:
Hybrid locations:
Princeton:
Whippany:
Red Bank:
Orlando:
Saddle Brooktime type:
Full time posted on:
Posted 6 Days Agojob requisition :
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* Job Description:

** We are seeking a strategic, innovative, growth, and results-driven Director of Industry & Service Line Growth Marketing to lead a high-performing marketing team across key industries and services lines for a national accounting and advisory firm. This role oversees a team that is responsible for the development and execution of industry-specific and service line-focused marketing strategies designed to drive growth, strengthen positioning, enhance value propositions, and support pipeline development.

The Director will serve as a strategic partner to the CGO and CMO and collaborate closely with other marketing departments to align campaigns, thought leadership, and account-based marketing initiatives with organizational objectives.
** How you’ll spend your time:
*** Overseeing the development and execution of comprehensive multi-channel marketing strategies for Industries, and Tax, Audit, and Advisory service lines.
* Defining and articulating compelling industry value propositions that resonate with target audiences and differentiate the firm in the marketplace, founding in the brand messaging of the firm.
* Leading cross-functional planning to ensure alignment between marketing initiatives and business growth objectives.
* Owning the strategy and accountability around the execution of account-based marketing initiatives, ensuring alignment with industry growth and business objectives.
* Collaborating closely with practice leaders to identify key accounts and oversee the developments of multi-channel marketing plans strategized and executed by industry marketing team.
* Implementing ABM programs leveraging digital campaigns, content, and thought leadership to deepen engagement and advance the pipeline.
* Utilizing AI-driven insights, market intelligence, and analytics to prioritize accounts, optimize engagement, and measure program impact.
* Establishing and monitoring KPIs, providing actionable reporting to the CMO and CGO.
* Being a thought partner and drive the strategy and accountability around thought leadership initiatives, including content creation, speaking opportunities, and research reports that position the firm as a trusted advisor.
* Working collaboratively with the Thought Leadership Marketing leader
* Conducting ongoing market intelligence to identify trends, competitive insights, and growth opportunities.
* Leading a team that oversees the planning, execution, and measurement of multi-channel marketing campaigns across industries and services.
* Ensuring marketing campaigns effectively communicate key messages, demonstrate measurable impact, and support business development goals.
* Ensuring collaboration with other marketing departments (digital, communications, creative, events) for cohesive messaging and brand alignment.
* Being passionate about AI and proactively developing examples of how to leverage to streamline efficiencies.
* Championing the integration of advanced marketing technologies and automation to improve campaign performance and ROI.
** The kinds of people we want to talk to have many of the following:
*** Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
* 10+ years of progressive experience in marketing leading teams and managing cross-functional initiatives, with a focus on professional services or B2B growth marketing.
* Expertise in marketing strategy, campaign management, ABM, thought leadership, and market intelligence.
* Strong analytical…