Social Media Manager

About Corkcicle

At Corkcicle, we believe style and function should never be mutually exclusive. Wecreate products that make every sip better while inspiring people to celebrate themoments that matter. From product launches and partnerships to everyday adventures,our brand is built around experiences worth sharing. We’re looking for someone whodoesn’t just manage social media—they help shape the story people want to be part of.

Corkcicle is seeking a creative, technically skilled, and outgoing Social Media Manager to lead the strategy, execution, and growth of our organic social media presence. This isa highly visible role for someone who combines the instincts of a content creator withthe mindset of a strategic marketer.

You will own Corkcicle’s organic social channels end-to-end—from strategy and contentplanning to publishing, reporting, optimization, and community engagement. You’ll be responsible for translating our brand strategy, product stories, and seasonal momentsinto content that only Corkcicle could create.

This role is built on partnership. You’ll work side-by-side with our Senior Brand Marketing Designer, who develops our designed social assets. Together, you’ll operateas a creative team—collaborating on concepts, campaigns, and storytelling fromideation through execution—not as a requester working through a creative queue.

We’re looking for someone who lives and breathes social media, is naturally curious about emerging platforms, AI tools, and creator trends, and is passionate aboutcontinuously educating the team on what’s changing and how Corkcicle should evolve.

You’ll know the difference between chasing trends and creating content that feels
authentic to our brand.

• Own Corkcicle’s organic social channels, including channel strategy, content planning, KPI development, weekly performance reporting, and ongoing optimization based on insights and results.
• Partner daily with the Senior Brand Marketing Designer to concept, develop, and execute social content and campaigns. Operate as a collaborative creative team, bringing ideas to life together from concept through final execution.
  Bring the Corkcicle brand to life through original, owned social content that translates brand strategy, product launches, partnerships, and seasonal campaigns into compelling visual storytelling.
• Create, capture, edit, publish, and optimize engaging photo, video, written, and creator-style content across Instagram, Tik Tok, Facebook, Pinterest, Linked In, You Tube, and emerging platforms.
• Develop authentic UGC-style and creator-led content designed to perform organically while also serving as high-performing creative assets for paid social and digital advertising.
  Capture behind-the-scenes moments, product launches, employee stories, customer experiences, trade shows, retail activations, partnerships, and brand events.
  Serve as a brand ambassador by confidently engaging with customers, influencers, athletes, partners, and teammates both behind and in front of the camera.
  Maintain and continually evolve Corkcicle’s brand voice while ensuring consistency across every social touchpoint.
  Stay ahead of platform changes, creator behavior, AI-powered tools, content trends, and emerging technologies, proactively bringing new ideas and educating the marketing team on opportunities relevant to the brand.
  Use analytics, audience insights, and performance metrics to optimize strategy, increase engagement, grow audience, and support broader business objectives.
  Collaborate closely with Creative, Brand Marketing, Ecommerce, PR, Product Development, Retail, and Partnerships to ensure social supports every major initiative.
  Foster meaningful community engagement by responding to comments, messages, and user-generated content in a timely and authentic way.
  Travel as needed to trade shows, sponsored events, influencer activations, photoshoots, retail openings, and other brand experiences to create real-time content.
  Continuously test new content formats, storytelling approaches, creator partnerships, and platform features to keep Corkcicle at the forefront of social media.

• 3–5+ years of…