Social Media Specialist

A Quick Summary About The Social Media Specialist Role

The Social Media Specialist is responsible for assisting in creating a personalized digital experience by contributing to the development, implementation, and optimization of social media content and strategy. This position will capture video and create content that aligns with and expands the Orlando Magic social media presence. This role will also partner in operating and growing our influencer program, to help expand the Magic brand through Magic owned content as well as external content creators.

This role will track and analyze social media trends, topics, and fan sentiment to identify new and relevant content opportunities. This role supports department goals and objectives by assisting with the development and implementation of key strategies focused on growing and engaging our fan base.

• Independently capture and create engaging social media content.
• Partner with Distribution Manager the development of the Orlando Magic influencer program as well as identifying, securing, and overall management of content creator collaboration.
• Capture compelling content at all home games and events as required.
• Track and analyze social trends and trending topics to identify new and relevant content ideas.
• Contributes to the development of the organization’s overall social media strategy across all domestic media platforms as designated.
• Collaborate with other digital/social team members to create original content and programs that are inspiring and entertaining for Magic fans, ultimately driving business measurable results.
• Assist with social media analytic tracking and reporting.
• Assist in partnering with the Magic digital team to achieve objectives while deploying authentic measurable content that our fan bases want to consume.
• Assist team members in the capture and creation of content that tells the story of Orlando Magic community involvement
• Monitor real-time channel conversations, engage with fans on a one-to-one basis across media channels, respond to customer inquiries, and deliver exceptional experiences to the social fans
• Collaborate with other digital/social team members to create original content and programs that are inspiring and entertaining for Magic fans, ultimately driving business measurable results.
• Think creatively and be an active participant in brainstorm sessions and proactively bring original content ideas to the team.
• Monitor and certify that all content produced adheres to Orlando Magic brand guidelines, is consistent in terms of style, quality, and tone of voice, and is optimized for search and user experience in all channels
• Collaborate with Content Studio team to develop content formatted to achieve best results relative to each platform.
• Create and convert content as needed either on mobile or desktop using tools such as social platform apps or Adobe Creative Cloud apps.
• Manage the day-to-day execution of social media campaigns – including creating content, editing content, executing, tracking, testing and proofing content
• Partner with the Asst. Director of Digital Programing and Digital Content team on the promotion of key messages and storylines and the collaboration of new creative content strategies
• Assist in the development of the social media editorial calendar and plan social media activities to drive engagement
• Working to ensure overall social media platforms incorporate a strategy that showcases the Orlando Magic culture, strengthens our employment brand and expands our candidate reach
• Measure and report on the effectiveness of content and campaigns, content engagement trends, and proactively suggest topics and strategies for continual program improvement
• Provide a deep understanding of the audience profile, engagement and opportunities
• Assist in development and achievement of goals for driving social media channel growth (fans, followers), and engagement (i.e. comments, shares per post
• All other duties as assigned.

• College degree requirement: four-year degree in digital media, business, sports management, communications or community related field or equivalent experience…