Brand Manager

Unusual Machines is a U.S.

-based drone and drone parts company focused on the small and First-Person View (FPV) segments of the drone market. Our brands - Rotor Riot and Fat Shark - are two of the most respected names in FPV and have helped shape the industry through e-commerce, product development, and a deep connection with the pilot community.

We’re expanding into enterprise and defense - bringing our obsessive attention to performance, design, and U.S.

-based manufacturing into high-stakes environments like search and rescue and military innovation. With several of our products already approved by the Defense Innovation Unit, we’re solving procurement issues for customers who demand speed, agility, and compliance.

If you love working at the intersection of community, content, and cutting-edge technology, you’ll feel right at home here.

As the Brand Marketing Manager, you will own and evolve the brand strategy for Unusual Machines and its portfolio of brands, including Rotor Riot and Fat Shark. You’ll serve as the steward of our brand identity—shaping how we show up in the market, how we tell our story, and how customers connect with our products across every touchpoint.

This role blends strategy and execution. You’ll define brand positioning, translate insights into compelling campaigns, and ensure consistency across digital, physical, and experiential channels. You’ll work cross-functionally with Product, Sales, and Creative to bring our vision to life while using data and customer feedback to continuously refine our approach.

You are both a creative thinker and a disciplined operator—comfortable building narratives, launching campaigns, and measuring performance to drive growth, loyalty, and long-term brand equity.

• Partnering with leadership in defining and refining brand positioning and messaging across the Unusual Machines portfolio
• Leading integrated marketing campaigns across digital, social, and offline channels
• Partnering with Product and Creative teams to ensure brand consistency across launches and packaging
• Analyzing market trends, competitive activity, and consumer insights
• Translating customer feedback and VoC data into actionable brand improvements
• Collaborating with Sales to align brand strategy with go-to-market and revenue objectives
• Reviewing campaign performance, KPIs, and ROI to optimize future efforts
• Managing brand budgets and prioritizing spend for maximum impact
• Overseeing social media strategy, community engagement, and brand voice

• Help develop and execute a comprehensive brand marketing strategy aligned with company objectives
• Create brand guidelines to allow the organization the framework to leverage brand assets across media, packaging, and web assets
• Assist in the creative development and execution of multi-channel marketing campaigns
• Establish and manage Voice of Customer (VoC) programs to inform strategy and improve brand perception
• Ensure consistent brand expression across product packaging, digital assets, and physical touchpoints
• Monitor market dynamics, customer insights, and competitive landscapes to identify growth opportunities
• Measure campaign effectiveness using KPIs and performance analytics, and report results to leadership
• Manage and optimize the brand marketing budget to maximize ROI
• Partner cross-functionally to support product launches and long-term brand growth

• Proven experience as a Brand Manager, Associate Brand Manager, or similar role
• Strong ability to develop and communicate brand and marketing strategies
• Exceptional written and verbal communication and storytelling skills
• Data-driven mindset with strong analytical and performance measurement skills
• Deep understanding of the full marketing mix and audience targeting
• Experience collaborating on product packaging to ensure brand consistency and compliance
• Demonstrated success building and leveraging Voice of Customer programs
• Expert-level understanding of social media platforms, content strategy, and community engagement
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience

• Experience managing or scaling a…