Director, Enterprise External Communications

Director, Enterprise External Communications (Finance)

Nemours is seeking an Enterprise External Communications Director

The Director, External Communications, serves as a trusted strategic advisor to executive and senior leadership across the organization. Reporting to the Vice President, Reputation and Communications, this director drives the national reputational strategy for Nemours Children's Health while partnering with regional and enterprise leaders to advance regional reputation and patient growth strategies through external communications. The role leads Nemours Children's earned media, external communications, and integrated campaign strategies to strengthen national visibility, support regional market priorities, and ensure the organization shows up with a clear, credible, and differentiated voice across external channels.

• National Reputation and Market Positioning: Shape, drive, and own a national reputation strategy
  for Nemours Children's Health in ways that build trust, strengthen credibility, and support regional
  reputation and patient growth. Collaboratively define the organization's core external narrative and align
  communications efforts to position Nemours as the leading voice in children's health and destination for
  pediatric care. Lead external positioning for executive, clinical service line, research innovation, and
  population health priorities across channels as identified. Help shape awards and recognition strategies
  that advance institutional visibility and influence. Identify emerging reputation opportunities and risks,
  and provide strategic counsel to the VP, Reputation and Communications, and other leaders on
  response strategies.
• Earned Media/Media Relations: Lead a proactive, story-forward media relations strategy that
  positions Nemours as an authoritative and sought-after source for national, regional, and specialty
  media on topics that matter in children's health. Build Nemours Children's presence with health,
  science, policy, and general assignment journalists at nationally influential outlets while ensuring our
  geographic footprint is also represented with excellence. Build and maintain an expanding network of
  journalist, editor, and producer relationships that give Nemours access and credibility when it matters
  most. Lead the team in developing pitches, press materials, media briefings, and expert source
  programs with the quality, specificity, and news judgment that helps to create news and earns high
  quality national and regional coverage. Collaboratively lead content strategy and execution of high visibility announcements.
• External Content Strategy: Partner with others to develop integrated strategy, content architecture,
  and editorial direction of externally facing owned media, including the institutional newsroom, Well
  Beyond Medicine Podcast, and other digital content platforms through which Nemours speaks to public audiences without a media intermediary. Ensure that earned media is integrated deliberately with owned channels so both reinforce a coherent narrative for external audiences. Develop an editorial strategy for the newsroom that reflects institutional priorities, advances key narrative pillars, and creates a destination resource for media, partners, policy audiences, and healthcare communities.
  
  Build content that showcases the depth and breadth of Nemours clinical expertise, research innovation, and thought leadership through compelling storytelling. Contribute to creative idea generation and execution to help create news. Collaborate closely with internal communications, social media, and other Marketing & Communications leaders to ensure narrative coherence and amplification across channels.
• Integrated Campaign-Led Communications: Design and lead integrated external communications
  campaigns that continue to move Nemours from a reactive media function to a proactive reputationbuilding institution. Develop campaigns that are grounded in a clear institutional priority, anchored in a differentiated narrative, and executed across earned and owned channels with a defined audience, goals, and disciplined cadence. Lead the team in developing campaign briefs, messaging frameworks, channel strategies, and measurement plans for major external initiatives such as clinical service line launches, research breakthroughs, and health equity advocacy and community impact programs.
  
  Partner with others to build and steward an integrated communications calendar that sequences campaigns with institutional priorities, national awareness events, and media opportunity windows. Champion the shift in how communications success is measured: not by how many stories were placed, but by what reputation we built toward.
• Issues Management and Reputation Protection: With oversight responsibility for reputation risk, this
  director serves as a strategic advisor on issues management and crisis communications, providing
  counsel on how emerging situations may affect Nemours external standing and…