Performance Marketing Manager, Search & Social

Performance Marketing Manager, Search & Social

Department: DTC & Omni Channel

Employment Type: Full Time

Location: H&H North America

A bit about Health & Happiness Group

At Health & Happiness, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe.

We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team

Reporting to the Associate Director the Digital Strategy, the Performance Marketing Manager will be responsible for eCommerce demand generation for Pet Nutritional Care brands at H&H Group. With the assistance of agency partners, you will be hands-on as an expert practitioner capable of jumping into platforms to build, optimize, and troubleshoot campaigns directly. Moving beyond a siloed DTC mindset, you will also lead our brand awareness initiatives in close partnership with the broader Marketing and Channel teams to drive growth across the entire ecosystem including DTC, Tik Tok, Chewy, Amazon, and Retail.

• Develop and own the bottom-funnel performance marketing strategy that balances immediate conversions/CAC with LTV.
• Plan and manage paid campaigns across key channels:
  Paid Search (Google, Bing), Paid Social (Meta, Tik Tok, Pinterest), Display, Programmatic, and emerging performance channels, with a focus on driving bottom-funnel conversion across DTC, Tik Tok Shop, and offsite channels.
• Own day-to-day campaign management and hands-on execution across all performance channels, ensuring continuous optimization and efficiency.
• Partner with the Creative team to brief, test, and optimize ad assets that drive conversion and engagement.
• Collaborate with Brand, Digital, and Ecommerce teams to align campaigns with product launches, promotions, and seasonal initiatives.
• Establish and monitor performance KPIs (CAC, ROAS, CPA, LTV, MER, etc.) to evaluate success and guide spend decisions.
• Run continuous A/B tests on targeting, landing pages, and creative to improve conversion efficiency and customer quality.
• Build dashboards and reporting frameworks in partnership with the Analytics team for real-time visibility into performance and how digital spend influences both online and offline sales.
• Identify insights and trends in consumer behavior to inform targeting and creative strategies.
• Collaborate with CRM and Lifecycle Marketing…