Chief Marketing Officer

Taltran Global has been exclusively retained by an extremely profitable, venture capital-backed consumer services organization seeking a Chief Marketing Officer to join its executive leadership team. The company operates a highly recognized consumer-facing brand across multiple locations and has established itself as a market leader within one of the country's most competitive direct-to-consumer industries. Generating approximately $300M in annual revenue, nearly 50% EBITDA margins, and investing roughly $50M annually in marketing, the organization has built its success by leveraging sophisticated customer acquisition strategies across both traditional and digital marketing channels.

The business is backed by one of the world's most respected venture capital firms, providing significant resources and a long-term commitment to continued growth.

Reporting directly to executive leadership, the Chief Marketing Officer will serve as the senior commercial marketing leader for the organization. This individual will play a critical role in transforming the company's marketing function into an increasingly sophisticated growth engine by leading enterprise-wide marketing strategy, media mix optimization, capital allocation, attribution, analytics, and customer acquisition efforts. The position offers significant visibility with executive leadership and institutional investors, along with the opportunity to build a more unified, performance-driven marketing organization capable of supporting the company's continued expansion and long-term growth objectives.

The Chief Marketing Officer will provide leadership across all core marketing, customer acquisition, and commercial growth functions, including but not limited to:

• Lead the development and execution of the organization's enterprise-wide marketing strategy, ensuring all traditional and digital marketing investments align with customer acquisition, revenue growth, and overall business objectives
• Own the strategic deployment of approximately $50M in annual marketing spend across television, radio, billboards, local advertising, SEO, paid search, paid social, performance marketing, and other customer acquisition channels
• Develop, manage, and continuously optimize media mix, capital allocation, and channel investment strategies to maximize customer acquisition efficiency, return on investment, and incremental revenue generation
• Establish executive-level reporting around attribution, customer acquisition cost (CAC), return on advertising spend (ROAS), marketing ROI, media effectiveness, conversion performance, and overall marketing efficiency
• Serve as the executive owner of marketing analytics, attribution modeling, testing methodologies, and performance measurement while driving data-informed decision making across the organization
• Unify the organization's existing digital, social, and traditional marketing functions under one integrated strategy while strengthening collaboration, accountability, and operational execution across all marketing disciplines
• Lead relationships with external agencies, media partners, technology vendors, and other third-party marketing resources while ensuring alignment with overall business objectives and performance expectations
• Partner closely with executive leadership to evaluate marketing investment opportunities, prioritize capital deployment, and determine where incremental marketing dollars will generate the greatest commercial return
• Drive continuous optimization across customer acquisition channels through experimentation, performance analysis, audience segmentation, creative testing, and ongoing media allocation adjustments
• Develop scalable marketing infrastructure, reporting capabilities, processes, and organizational disciplines capable of supporting continued growth and future expansion initiatives
• Mentor, develop, and strengthen the marketing organization while fostering a culture of accountability, commercial thinking, continuous improvement, and measurable business performance
• Serve as a strategic advisor to executive leadership by providing insight into customer acquisition trends, competitive…