Marketing Specialist

Job Details Level: Experienced

Job Location:

Lakeshore Employment LSMSK - Skokie, IL 60077

Position Type:
Full Time Education Level: 4 Year Degree Salary Range: $65,000.00 - $70,000.00 Salary/year Travel Percentage:
Negligible Job Shift: Day Job Category:
Marketing SCOPE:

We are seeking a creative and motivated Marketing Specialist to help drive traffic, generate leads, and support the sales process for our home communities. This role reporting to the Director of Marketing will work closely with our sales and operations teams to improve how our homes are marketed online and to develop creative strategies that bring prospective buyers through the door.

This role is ideal for individuals interested in marketing, real estate, sales, or digital advertising who have hands-on experience generating leads and closing deals.

• Create and manage listings for homes on Facebook Marketplace, Zillow, Craigslist, and other platforms
• Assist in developing and managing Google Ads and digital advertising campaigns
• Create engaging flyers, brochures, and marketing materials
• Help produce photo and video content for homes and communities
• Develop creative strategies to increase walk-in traffic and appointment bookings
• Research and test new marketing channels to attract buyers

• Assist sales managers with lead follow-up and appointment scheduling
• Support the team during open houses and community tours
• Help track leads and marketing performance
• Assist with competitive market analysis

• Conduct competitive analysis of nearby communities and housing options
• Identify pricing trends and marketing tactics used by competitors
• Provide recommendations to improve marketing performance and sales conversion

• Bachelor’s degree required; degree in Marketing preferred
• One to two years of experience in Marketing, Sales, Real Estate, or a related field
• Knowledge in digital marketing and sales
• Experience running paid advertisements
• Experience with social media platforms and online marketplaces
• Basic skills in Canva, Google Ads, or similar marketing tools preferred
• Creative, organized, and comfortable working in a fast-paced environment
• Strong communication skills and willingness to interact with prospective buyers

• Hands-on experience in real estate marketing and sales
• Experience running digital advertising campaigns
• Exposure to lead generation and closing strategies
• Opportunity to build a portfolio of marketing campaigns and materials
• Mentorship from sales and marketing professionals

• Canva or Adobe design experience
• Social media marketing
• Knowledge of Google Ads / SEO
• Photography or video editing

FLSA CLASS:

REPORTS TO:

Director of Marketing

SUPERVISORY RESPONSIBILITIES:

N/A

BUSINESS FUNCTION:
Sales

POSITION CLASS:
Admin

POSITION CODE: MKTNGSPC

Treats everyone with respect, compassion and kindness –Builds internal respect and loyalty with customers. Demonstrates concern for customers. Effectively responds to customer needs. This includes responding timely to requests, listening to others, and seeking to understand others when there are differences of opinion, finding ways to build on each other’s ideas. Acts with empathy and focus, while able to resolve problems.

Demonstrate integrity, transparency and doing things the right way –Makes lemonade out of lemons. This includes following policies, demonstrating financial responsibility with Lakeshore assets, complying with state and federal law, and practicing safety. Conforms to the highest professional standard. Turns challenges into wins.

Collaboration and team work –Involve key stakeholders in decision making. This includes developing and maintaining positive work relationships. Enhances the level of mutual cooperation. Actively participates in team-oriented objectives and activities. Focuses on team success, over individual.

Solves problems and is transparent about outcomes –Champions new initiatives beyond the scope of the department. Seeks to improve in all aspects of work performance. Creates an environment of continuous improvement and innovation. Encourages people to maintain…