Marketing Strategy & Content Manager

We're looking for a Marketing Strategy & Content Manager to lead brand positioning and content strategy for one of our education clients. This person will help the client tell their brand story, then work with a team of writers and creative partners to bring that story to life across every marketing channel, including video. This is not a social media role and it's not a pure copywriting role.

It's a hybrid of strategist, content lead, and client partner, someone who can set the direction and also roll up their sleeves to make sure the work gets done well.

The ideal candidate has a background in marketing, advertising, or school recruitment, and is comfortable operating across the full digital marketing funnel, from awareness to enrollment.

• Own strategy and positioning. Develop and evolve the client's brand positioning and messaging, making sure it comes through consistently across every campaign and channel.
• Lead content development. Guide a team of writers to produce content across the full marketing mix, including web copy, email, digital ads, sales enablement materials, landing pages, and campaign creative. In addition to hands-on-writing, you’ll also review and edit their work to keep quality and voice consistent.
• Creative direct video projects. Set direction for video content, write scripts, and partner with cinematographers and editors from concept through final cut to make sure the finished video matches the strategy and brand voice.
• Drive digital funnel strategy. Bring expertise across the entire marketing funnel, awareness, consideration, conversion, and retention, and help shape tactics across paid media, organic, email, and web that support enrollment goals.
• Partner with the client. Present strategy, creative, and performance updates directly to client stakeholders. Build trust as a strategic partner, not just a vendor.
• Shape tactics collaboratively. Work with the client to translate strategy into action, recommending and refining tactics based on performance and goals.
• Apply education enrollment expertise. Bring an understanding of how families and students make school choice decisions, and how recruitment and enrollment marketing differs from consumer marketing.
• Collaborate cross-functionally. Work closely with strategists, media buyers, and designers to make sure content, video, and strategy all support broader campaign goals.

• 5 to 10 years of experience in marketing, with a mix of strategy, content, and client-facing work.
• Strong understanding of the full digital marketing funnel, from top-of-funnel awareness through conversion and retention.
• Excellent writing and editing skills, and the ability to guide other writers to match a brand's voice.
• Experience writing video scripts and providing creative direction on video shoots and edits.
• Proven experience presenting strategy and creative work to clients or senior stakeholders.
• Comfort moving between big-picture strategy and hands-on execution.
• Strong project management instincts, able to juggle multiple work streams and deadlines.
• Experience with K-12 school recruitment, enrollment marketing, or education marketing strongly preferred.

• Experience working agency-side, managing multiple client relationships or work streams at once.
• Familiarity with paid search, paid social, and CRM/email platforms.
• Experience managing or mentoring a small team of writers or content creators.
• Experience working directly with production crews (cinematographers, editors, or production companies) to bring video projects from script to final delivery.