Vice President of Marketing

The Vice President of Marketing leads strategic marketing, brand, and public relations efforts across Latitude Food Group's portfolio, supporting both Tijuana Flats and &pizza. Reporting directly to the CEO, this role owns the marketing strategy, calendar, and brand standards for both concepts, balancing Tijuana Flats' Tex-Mex heritage with &pizza's edgy, culture-driven identity, while building efficiencies and shared best practices across the two brands.

This role oversees all aspects of the Marketing Department for both brands, including planning and strategy, brand awareness and identity, digital and social presence, sales-building and advertising, in-store and local marketing, budgets/reporting/administration, and vendor and agency management. The VP of Marketing leads the Director, Marketing, who is responsible for day-to-day execution across both Tijuana Flats and &pizza, and carries indirect supervision of the broader multi‑brand Marketing Department.

This position requires a leader who can move fluidly between two distinct brand voices, blend creativity with data‑driven decision‑making, and drive measurable results in sales, guest engagement, and brand loyalty across a multi‑brand restaurant portfolio.

• Own the strategic planning process: Partner with the CEO to develop and execute sound long‑term marketing and brand strategy for both Tijuana Flats and &pizza, aligned with each brand’s vision and overall growth plans.
• Lead the marketing calendar: Own the creation and execution of the marketing strategy and calendar for both brands, ensuring alignment with business objectives and each brand’s identity.
• Build a scalable multi‑brand model: Balance brand‑specific voice and positioning with shared resources, efficiencies, and best practices across Tijuana Flats and &pizza.
• Collaborate across departments: Work with cross‑functional leaders in operations, product, and digital teams to ensure alignment on key initiatives across both brands.
• Communicate and report: Regularly and consistently communicate with the CEO and corporate team to ensure integration of marketing programs and shared understanding of strategy.

• Maintain and develop a consistent brand image for each brand; work with GMs, franchise/JV partners, and operations leaders to ensure compliance with promotional and brand standards.
• Direct internal and external design teams to produce high‑quality digital and print assets consistent with each brand’s distinct visual identity.
• Serve as marketing liaison between both brands and all area supervisors, franchise, and Joint Venture (JV) partners.
• Initiate PR efforts to build brand awareness for both Tijuana Flats and &pizza.
• Oversee research on existing developments, new markets, brand studies, and new product development for each brand.
• Manage the online presence for both brands, including websites, apps, digital advertising, SEO, and loyalty programs (e.g., Tijuana Flats’ Flatheads program).
• Oversee development, posting, and monitoring of social media content for both brands, ensuring each reflects its distinct brand voice, and drive engagement through community interaction.
• Manage customer‑facing communications for new product launches, promotions, and customer lifecycle initiatives, ensuring brand‑consistent messaging for each audience.
• Utilize data analytics to drive digital platform improvements, resolve errors, and enhance the guest experience.

• Develop effective programs to increase sales and profits aligned with each brand’s goals; plan and manage execution of all marketing tactics, advertising,…