Social Media Manager, Treehouse Hotels

What You’ll Do

As our Social Media Manager, you’ll help shape how Treehouse Hotels shows up and connects with audiences across social media. Equal parts creative and strategic, you’ll manage Treehouse’s brand-level social presence while helping guide and support property social channels across the portfolio.

Develop and manage Treehouse Hotels’ brand social content calendars across Instagram and Tik Tok, aligning content with brand strategy, marketing priorities, campaigns, openings, programming, and cultural moments.

Support the Director of Social Media in developing and executing launch strategies for new Treehouse Hotels, helping build pre‑opening and launch content plans, identify storytelling opportunities, and coordinate social activity across brand and property channels.

Partner with property marketing teams to review content calendars for new hotels, and provide strategic and creative guidance, helping ensure property channels feel locally relevant while remaining consistent with the Treehouse brand.

Translate social strategies and campaigns into creative concepts, mood boards, shot lists, briefs, and content plans. Provide clear creative direction to photographers, videographers, creators, and property teams to ensure content is social‑first and on brand.

Capture lo‑fi, social‑first photo and video content as needed and edit existing footage into engaging short‑form content for Instagram, Tik Tok, and other emerging platforms. This role does not serve as the primary photographer or videographer but should be comfortable creating nimble, native content for social.

Identify and manage relationships with creators and micro‑influencers who align with Treehouse, including outreach, briefing, content direction, deliverables, approvals, and ongoing relationship management.

Help oversee Treehouse social channels across Instagram and Tik Tok, maintaining a cohesive brand voice and visual identity while adapting content to the nuances of each platform.

Stay close to the conversations, creators, formats, and cultural moments shaping social media, identifying opportunities for Treehouse to participate in ways that feel relevant and authentic to the brand.

Analyze social media performance to understand what resonates, identify trends and opportunities, and apply learnings to future content and channel strategies.

Work closely with Brand Marketing, Communications, Partnerships, Creative, property marketing teams, and other internal partners to bring campaigns, programming, partnerships, and key brand moments to life across social.

You have a Bachelor’s Degree in Marketing, Communications, or a related field, or equivalent experience. You have 3–5+ years of experience in social media, content, or digital marketing, ideally within hospitality, travel, lifestyle, fashion, food and beverage, or another culturally relevant consumer brand. You have a strong creative eye and can confidently assess imagery, video, design, and copy through both a brand and social‑first lens.

You have experience developing creative briefs, mood boards, shot lists, and content direction and are comfortable managing creators and external creative partners. You’re comfortable capturing lo‑fi social content on a mobile device and have strong short‑form video editing skills using tools such as Cap Cut or similar platforms. You have a strong understanding of Instagram and Tik Tok, including platform‑specific formats, audience behaviors, trends, and…