Director, Marketing, B2B

We Put the World on Vacation Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Director of Marketing is responsible for leading the development and execution of growth strategies across the Travel & Membership portfolio. This role provides strategic leadership for initiatives focused on business growth, customer acquisition, partner engagement, commercial activation, and market expansion. The Director of Marketing is an accomplished marketing leader who thrives in a highly matrixed environment and can seamlessly move between executive-level strategy and day-to-day execution.

They are equally comfortable influencing senior stakeholders, developing long-term growth initiatives, leading high-performing teams, and rolling up their sleeves to ensure programs are successfully brought to market. The Director of Marketing serves as a key thought partner to the Vice President of Marketing for the Americas and plays a critical role in shaping growth strategies, supporting strategic partnerships, and driving B2B and B2B2C marketing initiatives that contribute to business growth, customer acquisition, and revenue generation.

Operate in close partnership with Business Development teams across the Americas, helping shape go-to-market strategies, identify growth opportunities, and deliver the tools, messaging, and value propositions needed to maximize every commercial opportunity. Lead B2B and B2B2C marketing initiatives that support affiliate relationships, strategic partnerships, channel partners, and customer-facing activation programs. Oversee multiple B2B and partner-facing brands within the Travel & Membership portfolio, ensuring brand alignment, market relevance, and business impact.

Develop and execute go-to-market strategies, partner marketing programs, sales enablement initiatives, and integrated campaigns that drive awareness, engagement, acquisition, and revenue. Serve as a trusted thought partner to the Vice President of Marketing, providing strategic recommendations, business insights, and informed perspectives that influence key decisions and organizational priorities. Lead complex, cross-functional initiatives from strategy through execution, delivering measurable business outcomes while balancing competing priorities and stakeholder needs.

Foster a culture of accountability, collaboration, innovation, and continuous improvement while creating opportunities for professional growth and development. Establish performance metrics, evaluate results, and leverage data-driven insights to continuously improve marketing effectiveness and business performance. Lead the strategic planning and execution of Travel & Membership's presence at key industry conferences, trade shows, and partner events. Oversee the end-to-end execution of RCI's presence at the vacation ownership industry's premier annual trade show, collaborating with internal stakeholders and external partners to deliver a best-in-class experience that strengthens relationships, generates business opportunities, and reinforces market leadership.

Operate effectively in a highly matrixed environment, influencing stakeholders at all levels and driving alignment across diverse teams and priorities. Navigate ambiguity with confidence, bring structure to complex business challenges, and adapt quickly to changing organizational needs and opportunities. Seamlessly transition between strategic leadership and hands-on execution, ensuring initiatives are successfully delivered with excellence and measurable impact.

Lead, coach, and develop a high-performing team of marketing professionals across multiple disciplines, including marketing strategy, creative services, marketing operations, and web development. (25% time)

Develop and execute integrated marketing strategies that support business growth, customer acquisition, partner success, and revenue generation across the Travel & Membership portfolio.(25% time)

Own and manage marketing budgets across multiple business units and cost centers,…