Senior Copywriter

Description

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit the courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day.

Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

As Senior Copywriter, you’ll turn business objectives, audience insights and channel strategy into high-performing, brand-focused concepts and copy across lifecycle marketing, digital experiences, paid media, sales materials and other priority touchpoints. You’ll use generative AI thoughtfully to expand ideas, accelerate iteration and improve workflows, while bringing the human judgment and editorial rigor exceptional work demands.

This senior individual-contributor role calls for a versatile writer who can develop campaign ideas, sharpen conversion-focused copy, build testable variations and translate performance data into smarter creative. You’ll partner with strategy, design, CRM, Marketing Technology, analytics, legal and business stakeholders to continuously improve the work.

ESSENTIAL DUTIES:

• Performance Creative & Conversion Copywriting
  - Develop concepts and write persuasive, audience-first copy across email, landing pages, web, paid social, display, direct mail, video scripts, sales materials and other integrated channels. Translate briefs, offers, audience insights and journey strategy into clear message hierarchies, channel-right executions and cohesive campaign systems. Create modular copy, variations and personalization-ready messaging that support testing, segmentation and efficient production without sacrificing craft.
• AI-Enabled Craft & Workflow
  - Use approved generative AI tools for ideation, research synthesis, message exploration, variation development, editing and production support — always with accountable human review. Build, test and improve reusable prompts, workflows and quality checks that help the team move faster and produce stronger, more consistent work. Evaluate AI-assisted content for accuracy, originality, bias, privacy, legal risk, brand safety and strategic fit;
  
  recognize when AI is not the right tool. Stay current on relevant tools and practices, and recommend practical applications based on creative value, performance potential and responsible-use standards.
• Brand & Editorial Excellence
  - Protect and evolve the brand voice across human-written and AI-assisted work, applying established editorial, lexicon, accessibility and claims guidance. Edit your own and others’ work with exceptional attention to clarity, grammar, tone, hierarchy and the customer experience. Balance conversion goals with trust, warmth and long-term brand equity, especially in high-visibility or regulated communications.
• Measurement, Testing & Optimization
  - Partner with Strategy, CRM, Marketing Technology and Analytics to define copy hypotheses, success metrics and test plans before work launches. Use results such as click-through, conversion, engagement and downstream behavior to identify patterns, refine messaging and recommend the next test. Document and share creative learnings so proven insights improve future briefs, campaigns and channel standards.
• Collaboration & Creative Leadership
  - Partner with art directors, designers and channel teams from concept through production to ensure copy and visual ideas work as one. Present concepts and copy rationale clearly, respond constructively to feedback and advocate for the audience and the strategic objective.…