Sr. Digital Media Strategist

Sr. Digital Media Performance Strategist Key things to consider before applying

Please note that relocation assistance is not available for this position. We encourage candidates who currently reside in the Maitland/Orlando, FL area, or who can relocate at their own expense, to apply. Candidates must be legally authorized to work in the United States and must not require current or future employer sponsorship for employment authorization. This is a hybrid position and requires working from onsite 50% of the time.

Join our Digital Media team and help drive revenue growth and performance for leading Hotel brands across North America (NORAM). As a Senior Digital Performance Strategist, you will serve as a trusted advisor to hotel and resort clients, leading the strategy, optimization, and performance of revenue-generating digital advertising campaigns. The ideal candidate brings strong hands‑on expertise in Google Ads and Paid Search, a proven track record of improving ROAS and business outcomes, and the ability to translate campaign performance into actionable recommendations for clients.

This is a highly consultative and performance‑driven role focused on helping clients maximize Return on Advertising Spend (ROAS), increase bookings and revenue, optimize acquisition strategies, and achieve measurable business results. Success in this position requires a blend of Paid Search expertise, digital marketing strategy, performance analysis, client relationship management, and revenue-focused decision‑making.

• Manage and maintain a portfolio of Hotel clients across the North America (NORAM) region.
• Serve as a trusted advisor and strategic consultant to clients and key stakeholders.
• Develop a deep understanding of client business objectives, revenue goals, and performance KPIs.
• Build, optimize, and manage digital advertising strategies with a strong emphasis on Google Ads and Paid Search.
• Monitor and optimize campaign performance to improve ROAS, revenue, conversions, CPA, and acquisition efficiency.
• Analyze campaign data and provide strategic recommendations based on business outcomes and performance trends.
• Conduct recurring business reviews and performance discussions with clients.
• Recommend budget allocation, pacing, forecasting, and optimization strategies to maximize advertising effectiveness.
• Collaborate with internal teams to ensure successful campaign implementation and ongoing optimization.
• Ensure campaign tracking, measurement, and reporting frameworks are properly implemented.
• Identify growth opportunities and develop strategies to improve overall account performance.
• Stay current with industry trends, Google advertising products, platform updates, and travel marketing best practices.
• Contribute to process improvements, training initiatives, and knowledge-sharing activities across the team.

• 3+ years of hands‑on experience managing and optimizing Google Ads, with a strong focus on Paid Search (Google Search Campaigns).
• Experience working with revenue‑generating campaigns where ROAS, CPA, conversions, bookings, or revenue were primary success metrics.
• Experience managing enterprise‑level advertising budgets with direct responsibility for campaign performance, budget allocation, pacing, and optimization decisions.
• Experience managing and optimizing Facebook/Meta Ads campaigns, including audience targeting, campaign setup, budget management, performance analysis, and optimization.
• Proven ability to analyze campaign performance and translate insights into actionable business recommendations.
• Experience presenting performance results, optimization strategies, and business recommendations to clients or stakeholders.
• Strong knowledge of Google Ads, Google…